Whether you’ve been in the music retail business for decades or are launching a new company, you need a solid marketing plan. But here’s something that’s not music to your ears: 22% of small business owners are unhappy with their marketing return on investment (ROI), and another 40% are unsure whether they’re getting any ROI at all from their existing plan.
During my time in the world of inbound marketing, I've gotten a sense of how small businesses who are comfortable with their marketing strategy are fearful of jumping from the familiar, short-term ROI ways of traditional marketing to the scary, long-term ROI ways of inbound marketing. At first I thought they were crazy nuts, and I suppose I still do. But now that it's grown on me more, I can see how that fear can actually be valid.
In 2016, most business and organizations are utilizing both inbound and outbound marketing methods. This is referred to as holistic marketing, and it provides a way for companies to balance both strategies to see how they work together or to test which one works better for a particular industry. Are you using holistic marketing yet?
The Badgers are playing basketball and the trees are almost bare: All signs point to the start of the holiday season in Wisconsin. If you haven’t started your Christmas markeitng plan yet, don’t panic - here are six ideas that you still have time to roll out before you will need the snow blower.
The retail industry in the United States generates over 3 trillion dollars during the holiday season. One way to make it easier for your organization to capture those dollars is by participating in events like National Giving Tuesday and Small Business Saturday.
You're a new busines owner who has enough to think about already. The last thing you want to hear is me telling you to add another thing to your plate, right? Well of course! I wouldn't be much of a marketing blogger if I didn't! Onward!
Over the last couple of years, since entering the wide world of inbound marketing, I've gotten an idea of how nonprofit organizations who are comfortable with their marketing plan are uncertain about making the jump from traditional marketing to inbound marketing. My first impression was that this fear didn't make any sense and I thought they were one chicken nugget short of a happy meal. But now that I've gotten used to the idea and more comfortable around working with nonprofits, I can see how that concern actually makes sense.