Young musicians are quite literally the future of your business. So it’s important to know how well you’re connecting with them. How do they view your brand? Are you a destination for local young musicians - in-store and online - or do they overlook you?
While Twitter’s reputation has taken some hits lately - mostly due to a contentious political environment - its use continues to grow by leaps and bounds. Twitter currently has 330 million monthly active users, a 4% increase over last year. More than 13 million people just recently started using Twitter.
Social media is a vital part of your marketing plan, but are you getting the right advice about how to handle it? The internet is bursting with marketing tricks and tips - unfortunately, your results may vary. There’s a lot of bad advice out there.
For music retailers, there are many excuses for not doing social media:
- We don’t have time.
- It doesn’t drive sales.
- It distracts our employees.
- Our business plan is fine without it.
Social media can be a strong driver of traffic and revenue for music retailers. But a social media strategy takes a real devotion to the time-consuming tasks of posting, reading comments, responding to fans, and not getting lost in a never-ending pile of notifications.
Remember when the first music video rocked the music industry? The Buggles’ “Video Killed the Radio Star,” was released in the summer of 1981 on MTV. It was one of those moments in music history when it felt like nothing would ever be the same again - and it wasn’t. In the decades since, almost every major music act has released music videos to accompany their hits.
Last week I got into a bit of a rant about what defined MarTech and how advertising methods change but consumers don't. When I originally started brainstorming for that article, it turns out I had given birth to two separate streams of thought but didn't realize it until I started writing the final version of the first article. This article talks about how to stop advertising as a bad habit and is sort of like a part 2 to last week (or not). You decide. Onward!
Over the weekend I read an article that made me think and got me a bit heated. It complained about how the Martech (marketing technology) trend was like a pair of flared trousers (or any bad trend that we later regret and never admit to using or owning). However, the more I think about it and the fact that it was mostly right on email marketing, the only thing it really covered was email marketing versus social advertising. It felt a bit weak, so I'm here to drop my own beat on the matter.
Social media is a must in today’s society, and so is being a social music retailer. Whether you prefer Facebook, Twitter, Instagram, Pinterest, or any other platform, social media offers unique and engaging ways for your music business to interact with customers. Of course, the content should be interesting and relevant— never just post something because you’ve heard you should post frequently.
Why do people share on social media? So many brands assume social media marketing is all about instant gratification. We want our brand to reach as many people as possible, and we want it to happen instantly.