What would summer in Nashville be without high temps, sudden storms, and world-class music? This summer’s NAMM celebration in northern Tennessee had it all - sun, rain, all the greatest hits from the industry, plus fresh highlights that made it memorable. It also had a new building that added new excitement for attendees.
What are the best music stores doing right? And we’re not talking about the worldwide chains or Amazon Music - we’re talking about independent, family-owned stores that are seeing strong sales figures in a fiercely competitive market.
Summer NAMM is a mecca for music lovers, retailers, and performers, hosted by the National Association of Music Merchants. It goes far beyond a typical trade show or conference, with solid industry cred as a music festival in its own right.
Put yourself in the shoes of a teenage drummer who’s interested in buying new gear for gigs. Would this young musician enjoy visiting your store? What about your website? What’s the vibe of your business from their point of view?
This is it. The week of the 2018 Winter NAMM show in beautiful Anaheim, California! We're packing our bags and leaving on a jet plane. Don't know if we'll be back again (oh we will, trust me). But wait, how did we get here? How did Octave Media get from its roots as a side gig to attending the largest event for music merchants? It's time for a trip down Penny Lane, er, Memory Lane.