It used to be a huge hassle to launch a new website. You had to hire a developer, slog through all kinds of technical details, and invest a big chunk of money in creating an online storefront. Even after releasing the site to the world, glitches and updates were never-ending.
“I didn’t know that you even offered that!”
“ I couldn’t find what I needed on your site.”
“Can you walk me through how to do this?”
“I don’t understand what to do on your website.”
If you are hearing these comments from your customers, it’s beyond time to improve the user experience on your website. In 2016, a current, responsive website with a great user experience is required.
What is user experience? It’s is everything that happens when someone uses your website. Often abbreviated as UX, it is primarily measured by how enjoyable or easy a site was to use. As technology and how we use it changes, your user experience design will need updating just like old photos. One way to avoid having to do a long, expensive total website overhaul every few years is to focus your site updates and budget on growth driven design.
If you’ve ever been involved in a website redesign project, either from the client’s perspective or the agency/designer’s perspective, it’s likely that you did not fully enjoy the process.
Your heart. It brings blood in. It sends blood out. It acts as a pump to keep things moving through your body via the circulatory system. Its primary purpose is to keep you alive. Kind of like your website.
The average person visiting this article may think a bounce rate is the speed at which you can dribble a basketball or the frequency a child can move inside a bouncy house. If you think either of these, you would be wrong and should immediately exit this page.
Let's set the scene: your boss tells you the current website hasn't been updated in awhile and could use a complete makeover. There's absolutely nothing good about the site and everyone just thinks it's awful. Awwwww fudge!