Young musicians are quite literally the future of your business. So it’s important to know how well you’re connecting with them. How do they view your brand? Are you a destination for local young musicians - in-store and online - or do they overlook you?
Inbound marketing is a tricky concept for many music retailers. There are lots of moving parts to an inbound plan, and it can be hard to bring them all together into a cohesive strategy. But it’s a worthy project, because inbound marketing can bring 54% more leads than traditional marketing at 61% lower cost.
Blogs are everywhere, and that’s good news for the music industry. Music fans love reading about music - in fact, they crave it and actively seek out other fans’ opinions, reviews, videos, and behind-the-scenes experiences. From pop stars to specialty guitars, there are endless possibilities for music-related blog post topics.
Keyword planning is the key to getting found online. Without it, your website and content will get buried in the chaos of the internet.
The marketing funnel is something marketers understand well, but music retailers aren’t always familiar with. Your marketing funnel is critically important because it allows you to attract and convert new music retail customers, day after day.
What are the best music stores doing right? And we’re not talking about the worldwide chains or Amazon Music - we’re talking about independent, family-owned stores that are seeing strong sales figures in a fiercely competitive market.
Social media can be a strong driver of traffic and revenue for music retailers. But a social media strategy takes a real devotion to the time-consuming tasks of posting, reading comments, responding to fans, and not getting lost in a never-ending pile of notifications.