In the Key of Sales

How Music Retailers Can Connect with Young Musicians

[fa icon="calendar'] Oct 16, 2018 10:00:00 AM / by Matt Jacoby

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Young musicians are quite literally the future of your business. So it’s important to know how well you’re connecting with them. How do they view your brand? Are you a destination for local young musicians - in-store and online - or do they overlook you?

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A Quick Guide to Inbound Marketing for Music Retail & Brands

[fa icon="calendar'] Aug 7, 2018 10:00:00 AM / by Matt Jacoby

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Inbound marketing is a tricky concept for many music retailers. There are lots of moving parts to an inbound plan, and it can be hard to bring them all together into a cohesive strategy. But it’s a worthy project, because inbound marketing can bring 54% more leads than traditional marketing at 61% lower cost.

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10 Ways Music Retailers (and Brands) Can Be Better Bloggers

[fa icon="calendar'] Jul 10, 2018 10:00:00 AM / by Matt Jacoby

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Blogs are everywhere, and that’s good news for the music industry. Music fans love reading about music - in fact, they crave it and actively seek out other fans’ opinions, reviews, videos, and behind-the-scenes experiences. From pop stars to specialty guitars, there are endless possibilities for music-related blog post topics.

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Why Keyword Planning is Important for Music Retailers

[fa icon="calendar'] Jul 3, 2018 10:00:00 AM / by Matt Jacoby

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Keyword planning is the key to getting found online. Without it, your website and content will get buried in the chaos of the internet.

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An Intro to the Marketing Funnel for Music Retailers

[fa icon="calendar'] Jun 26, 2018 10:00:00 AM / by Matt Jacoby

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The marketing funnel is something marketers understand well, but music retailers aren’t always familiar with. Your marketing funnel is critically important because it allows you to attract and convert new music retail customers, day after day.

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5 Of The Best Music Retail Brands and What You Can Learn From Them

[fa icon="calendar'] Jun 19, 2018 10:10:00 AM / by Matt Jacoby

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What are the best music stores doing right? And we’re not talking about the worldwide chains or Amazon Music - we’re talking about independent, family-owned stores that are seeing strong sales figures in a fiercely competitive market.

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5 Ways Music Retailers Can Build Audience Through Social Media

[fa icon="calendar'] Jun 5, 2018 10:00:00 AM / by Matt Jacoby

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Social media can be a strong driver of traffic and revenue for music retailers. But a social media strategy takes a real devotion to the time-consuming tasks of posting, reading comments, responding to fans, and not getting lost in a never-ending pile of notifications.

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