In the Key of Sales

An Introduction to Marketing For Music Retailers & Brands

[fa icon="calendar'] Aug 14, 2018 10:00:00 AM / by Matt Jacoby

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Whether you’ve been in the music retail business for decades or are launching a new company, you need a solid marketing plan. But here’s something that’s not music to your ears: 22% of small business owners are unhappy with their marketing return on investment (ROI), and another 40% are unsure whether they’re getting any ROI at all from their existing plan.

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A Quick Guide to Inbound Marketing for Music Retail & Brands

[fa icon="calendar'] Aug 7, 2018 10:00:00 AM / by Matt Jacoby

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Inbound marketing is a tricky concept for many music retailers. There are lots of moving parts to an inbound plan, and it can be hard to bring them all together into a cohesive strategy. But it’s a worthy project, because inbound marketing can bring 54% more leads than traditional marketing at 61% lower cost.

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A Music Retailer's Guide to Search Engine Optimization

[fa icon="calendar'] Jul 31, 2018 10:00:00 AM / by Matt Jacoby

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Every second, 63,000 Google searches are happening. Of all those, 72% of local searches will result in someone immediately visiting a store within 5 miles. As each second clicks by, hundreds of thousands of people are making in-store purchases directly based on their online searches.

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What Visual and Video Search Mean for Music Retail & Brands

[fa icon="calendar'] Jul 24, 2018 10:00:00 AM / by Matt Jacoby

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More than 200 million people are already using visual search as they consider buying things. Is your music retail business ready to make visual search sales?

Visual search is about to reshape worldwide commerce, according to some experts. This new frontier in searching is still foreign to many retailers - in fact, most people don’t even know what it is - but we’d all better get up to speed fast.

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2018 Summer NAMM Wrap-Up

[fa icon="calendar'] Jul 17, 2018 10:00:00 AM / by Matt Jacoby

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What would summer in Nashville be without high temps, sudden storms, and world-class music? This summer’s NAMM celebration in northern Tennessee had it all - sun, rain, all the greatest hits from the industry, plus fresh highlights that made it memorable. It also had a new building that added new excitement for attendees.

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10 Ways Music Retailers (and Brands) Can Be Better Bloggers

[fa icon="calendar'] Jul 10, 2018 10:00:00 AM / by Matt Jacoby

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Blogs are everywhere, and that’s good news for the music industry. Music fans love reading about music - in fact, they crave it and actively seek out other fans’ opinions, reviews, videos, and behind-the-scenes experiences. From pop stars to specialty guitars, there are endless possibilities for music-related blog post topics.

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Why Keyword Planning is Important for Music Retailers

[fa icon="calendar'] Jul 3, 2018 10:00:00 AM / by Matt Jacoby

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Keyword planning is the key to getting found online. Without it, your website and content will get buried in the chaos of the internet.

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An Intro to the Marketing Funnel for Music Retailers

[fa icon="calendar'] Jun 26, 2018 10:00:00 AM / by Matt Jacoby

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The marketing funnel is something marketers understand well, but music retailers aren’t always familiar with. Your marketing funnel is critically important because it allows you to attract and convert new music retail customers, day after day.

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5 Of The Best Music Retail Brands and What You Can Learn From Them

[fa icon="calendar'] Jun 19, 2018 10:10:00 AM / by Matt Jacoby

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What are the best music stores doing right? And we’re not talking about the worldwide chains or Amazon Music - we’re talking about independent, family-owned stores that are seeing strong sales figures in a fiercely competitive market.

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Social Media Accounts for Music Retailers: How Important Are They?

[fa icon="calendar'] Jun 12, 2018 10:00:00 AM / by Matt Jacoby

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For music retailers, there are many excuses for not doing social media:

  • We don’t have time.
  • It doesn’t drive sales.
  • It distracts our employees.
  • Our business plan is fine without it.
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