Whether you’ve been in the music retail business for decades or are launching a new company, you need a solid marketing plan. But here’s something that’s not music to your ears: 22% of small business owners are unhappy with their marketing return on investment (ROI), and another 40% are unsure whether they’re getting any ROI at all from their existing plan.
Inbound marketing is a tricky concept for many music retailers. There are lots of moving parts to an inbound plan, and it can be hard to bring them all together into a cohesive strategy. But it’s a worthy project, because inbound marketing can bring 54% more leads than traditional marketing at 61% lower cost.
Every second, 63,000 Google searches are happening. Of all those, 72% of local searches will result in someone immediately visiting a store within 5 miles. As each second clicks by, hundreds of thousands of people are making in-store purchases directly based on their online searches.
More than 200 million people are already using visual search as they consider buying things. Is your music retail business ready to make visual search sales?
Visual search is about to reshape worldwide commerce, according to some experts. This new frontier in searching is still foreign to many retailers - in fact, most people don’t even know what it is - but we’d all better get up to speed fast.
What would summer in Nashville be without high temps, sudden storms, and world-class music? This summer’s NAMM celebration in northern Tennessee had it all - sun, rain, all the greatest hits from the industry, plus fresh highlights that made it memorable. It also had a new building that added new excitement for attendees.
Blogs are everywhere, and that’s good news for the music industry. Music fans love reading about music - in fact, they crave it and actively seek out other fans’ opinions, reviews, videos, and behind-the-scenes experiences. From pop stars to specialty guitars, there are endless possibilities for music-related blog post topics.
Keyword planning is the key to getting found online. Without it, your website and content will get buried in the chaos of the internet.
The marketing funnel is something marketers understand well, but music retailers aren’t always familiar with. Your marketing funnel is critically important because it allows you to attract and convert new music retail customers, day after day.
What are the best music stores doing right? And we’re not talking about the worldwide chains or Amazon Music - we’re talking about independent, family-owned stores that are seeing strong sales figures in a fiercely competitive market.
For music retailers, there are many excuses for not doing social media:
- We don’t have time.
- It doesn’t drive sales.
- It distracts our employees.
- Our business plan is fine without it.