Why did I change my mind around inbound marketing for small businesses?
- Business owners that don't want to grow (hobbyists; still not good for inbound)
- Business owners that want to grow but aren't good at being productive (time management; need help before inbound)
As it says above, hobby business owners still probably aren't a good fit for inbound marketing because you don't see the value in it unless you are planning to use it to grow your business, expand your reach, and/or establish trust and build a community around your brand.
Whether or not inbound marketing will work for you depends solely on your attitude, willingness to accept it, and to go all in.
Now that doesn't mean you need to throw your entire marketing budget at it, but for whatever percentage you're willing to spend on it (while spending the rest on your existing marketing channels), you need to give it 110% to make sure it gives you the results you're looking for.
If you want to grow your business, then keep reading
So which of those 9 Keys apply to you as a small business owner?
1.) What is Inbound?
2.) Start with WHY
3.) Inbound Workshops
4.) The Content Manager
5.) Insourcing Your Content
6.) It's All About Sales
7.) Make it Mandatory
8.) Master Your Tools
So how does all this inbound marketing grow my business?
- Look for product reviews
- Conduct product and price comparisons
- Review "best of product/service" lists
- Learn about possible problems that might arise from a particular product or service.
- Is my business too small for inbound marketing?
- Does inbound marketing really work for small businesses?
- It's just me and my business, so how can I dedicate any time to making inbound work for such a small operation?