In the Key of Sales

Video and Social Media: The New Best Friends of Music Retail

[fa icon="calendar'] May 22, 2018 10:00:00 AM / by Matt Jacoby posted in Social Media, Music Merchant Marketing, Video Marketing

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Remember when the first music video rocked the music industry? The Buggles’ “Video Killed the Radio Star,” was released in the summer of 1981 on MTV. It was one of those moments in music history when it felt like nothing would ever be the same again - and it wasn’t. In the decades since, almost every major music act has released music videos to accompany their hits.

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Music Retailer Event Ideas: Host, Join, and Go Online

[fa icon="calendar'] May 15, 2018 10:00:00 AM / by Matt Jacoby posted in Music Merchant Marketing, Event Planning

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Successful music retailers understand the power of events. Events bring people together, give your staff something big to talk about, and add to the upbeat atmosphere of your store. When you think about it, events have some of the same magic powers as music itself.

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Music Retailers: How to Build Relationships with Churches

[fa icon="calendar'] May 8, 2018 10:00:00 AM / by Matt Jacoby posted in Music Merchant Marketing, Churches

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Bells are ringing and people are singing at churches near your music store. But do local congregations feel connected to your business? Music is a huge part of church, however many music stores fail to forge meaningful relationships with church members.

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Building Solid Connections with Young, Local Musicians

[fa icon="calendar'] May 1, 2018 10:00:00 AM / by Matt Jacoby posted in Music Merchant Marketing, NAMM

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Put yourself in the shoes of a teenage drummer who’s interested in buying new gear for gigs. Would this young musician enjoy visiting your store? What about your website? What’s the vibe of your business from their point of view?

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Music and the Power of Moms

[fa icon="calendar'] Apr 24, 2018 10:00:00 AM / by Matt Jacoby posted in Buyer Personas, Music Merchant Marketing

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Did you know that moms are the #1 most powerful force in music retail for kids? Friends, family, teachers, and pop stars all play a role in sparking kids’ early love for music, but the ultimate decision-maker for most children’s first instrument experience is usually mom.

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Music Retailers: How's Your Reputation with Local DJs?

[fa icon="calendar'] Apr 17, 2018 10:00:00 AM / by Matt Jacoby posted in Music Merchant Marketing, DJs

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Local music stores have a persistently poor reputation among DJs, who often view them as too old-fashioned or stuffy. Plus, there’s an ongoing debate in the music business about whether DJs are even musicians, which certainly doesn’t help foster a good bond with music retailers.

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Is it Time to Reconsider Your Rent/Buy Relationships?

[fa icon="calendar'] Apr 10, 2018 10:00:00 AM / by Matt Jacoby posted in Strategy, Music Merchant Marketing

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In a music retail environment with aggressive competition, many companies are rethinking their traditional strategies for renting and selling instruments. The past 5 years have been especially brutal for U.S. brick-and-mortar music retailers, which have lost about 2.4% of their business to online sellers and worldwide imports.

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How Music Retailers Can Build Credibility as Educational Experts

[fa icon="calendar'] Apr 3, 2018 10:00:00 AM / by Matt Jacoby posted in Music Merchant Marketing

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When people think of music education, do they think of you? Is your business positioned as an expert in music learning?

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The Road to Winter NAMM 2018: The Story of How We Got Here

[fa icon="calendar'] Jan 22, 2018 10:00:00 AM / by Matt Jacoby posted in Music Merchant Marketing, NAMM

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This is it. The week of the 2018 Winter NAMM show in beautiful Anaheim, California! We're packing our bags and leaving on a jet plane. Don't know if we'll be back again (oh we will, trust me). But wait, how did we get here? How did Octave Media get from its roots as a side gig to attending the largest event for music merchants? It's time for a trip down Penny Lane, er, Memory Lane.

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Start the New Year Right by Evaluating Your Website

[fa icon="calendar'] Jan 2, 2018 10:00:00 AM / by Matt Jacoby posted in Website Management

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I see it time and time again.  You have a website for your business but fail to realize its full potential.  You think just because it exists people will naturally find you, so you build it and leave it to work its "magic".  The problem is, the "if you build it, they will come" plan doesn't necessarily work that easily.  It may be a good time to evaluate your website for the coming year.

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