Having a dentistry practice can be rewarding because you're helping people maintain their oral health. But if new patients seem hard to come by, it might be time to assess your digital marketing strategy.
Digital marketing can play a big role in the number of patients drawn to your office. Why? Because people use the internet to determine which services they will use, even locally.
That's why it's crucial to know which types of digital marketing are available to you to incorporate into your strategy.
In this guide, we'll go over several different methods of digital marketing and their benefits, including:
- Content and web design
- Social media
- Local SEO
If you're ready to take your digital marketing to the next level, read on.
Types of Digital Marketing for Dentists
Dentistry is a niche market. That's why we're focusing our discussion in this guide on types of digital marketing that can help new patients find your practice.
By employing these methods, you'll increase traffic to your website. That can lead to more conversions or new patients.
Content and Web Design
Content can mean a number of things, including the text on your about page, blogs, guest blogs, reviews & testimonials, infographics, and videos.
While in the past it was considered a good practice to stuff as many keywords into content as possible. That's no longer the case.
Good user experience is key. That means producing helpful, shareable content.
It also means including the right CTAs, or calls-to-action. That's where website design comes in.
If you have a service page on preventative dental care, you might want to include a form at the bottom inviting new patients to come in for a consultation. There's your CTA.
Users love CTAs because it tells them what you want them to do, or what you want them to get out of the content they're consuming.
Social media is a great way to connect with patients and let them see who you are. For dentists, this can have multiple benefits:
- Potential patients see that you're an expert.
- Patients see the human element, which can make going to the dentist easier for many.
- Social media creates channels that allow people to share your content.
Social media is a must if you want to get more patients.
Local SEO is crucial for dentists. The evidence is in: 46% of all Google searches are local searches. That means almost half of all users are looking for something near them.
On mobile, the growth is even more impressive. Local mobile searches are increasing at an annual rate of 146%. That's a year-over-year increase, and it means that you need to be mobile-friendly and practice great local SEO.
No matter which types of digital marketing you opt to focus on, if you want to continue to grow your practice, you need to make sure you're including several methods in your marketing strategy.
If you have more questions about how digital marketing can help your dentistry practice, we welcome you to contact us for a chat about your business, its needs, and your current approach toward digital marketing.