I see it time and time again. You have a website for your business but fail to realize its full potential. You think just because it exists people will naturally find you, so you build it and leave it to work its "magic". The problem is, the "if you build it, they will come" plan doesn't necessarily work that easily. It may be a good time to evaluate your website for the coming year.
In the past, building a website was a long, complex, and tremendously expensive project. Today, there are almost endless options at every price point, but the first decision you will need to make is whether to one of the many DIY (do it yourself) site builders on the market, or to hire a website design agency to create a custom site.
Visit nearly any public place in 2016, and what will you see? Most likely a lot of people with their faces buried in their smartphones. Potential relationship drama and workplace slacking aside, this new way of viewing the web is something that every business needs to be ready for. Mobile browsing is now the majority: In 2014, combined mobile web and app usage was 60% of digital media consumption, with traditional desktop browsing being only 40%.
Your heart. It brings blood in. It sends blood out. It acts as a pump to keep things moving through your body via the circulatory system. Its primary purpose is to keep you alive. Kind of like your website.
The average person visiting this article may think a bounce rate is the speed at which you can dribble a basketball or the frequency a child can move inside a bouncy house. If you think either of these, you would be wrong and should immediately exit this page.