In the Key of Inbound

Using A DIY Site Builder vs. Hiring a Custom Website Design Agency

[fa icon="calendar'] Jun 7, 2016 3:23:19 PM / by Matt Jacoby posted in Website Management

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In the past, building a website was a long, complex, and tremendously expensive project. Today, there are almost endless options at every price point, but the first decision you will need to make is whether to use a DIY (do it yourself) website builder, or to hire a website design agency to create a custom site.

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Why Mobile-Friendly Design is No Longer Optional

[fa icon="calendar'] May 17, 2016 5:36:37 PM / by Matt Jacoby posted in Website Management

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Visit nearly any public place in 2016, and what will you see? Most likely a lot of people with their faces buried in their smartphones. Potential relationship drama and workplace slacking aside, this new way of viewing the web is something that every business needs to be ready for. Mobile browsing is now the majority: In 2014, combined mobile web and app usage was 60% of digital media consumption, with traditional desktop browsing being only  40%.

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12 Things to Consider Before Embarking on a Website Redesign

[fa icon="calendar'] Nov 3, 2015 10:00:00 AM / by Matt Jacoby posted in Website Management, Strategy, Growth Driven Design

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Kudos to you and your team for deciding to move forward with redesigning your organization's website!  I bet you're ready to dive right in and pick colors, fonts, images and write content right?  Whoa, slow down there, buddy.  While those are important later in the process, it would be wise to make sure you focus on a few other things first.
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Why Do I Need a Website?

[fa icon="calendar'] Oct 27, 2015 10:00:00 AM / by Matt Jacoby posted in Website Management, Inbound Marketing, Growth Driven Design

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Your heart.  It brings blood in.  It sends blood out.  It acts as a pump to keep things moving through your body via the circulatory system.  Its primary purpose is to keep you alive.  Kind of like your website.

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What is a Good Bounce Rate and What It Means For Your Website

[fa icon="calendar'] Oct 20, 2015 10:00:00 AM / by Matt Jacoby posted in Website Management, Inbound Marketing, SEO, Strategy, Growth Driven Design

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The average person visiting this article may think a bounce rate is the speed at which you can dribble a basketball or the frequency a child can move inside a bouncy house.  If you think either of these, you would be wrong and should immediately exit this page.

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Start the New Year Right by Evaluating Your Website

[fa icon="calendar'] Feb 10, 2015 10:00:00 AM / by Matt Jacoby posted in Website Management

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I see it time and time again.  You have a website for your business but fail to realize its full potential.  You think just because it exists people will naturally find you, so you build it and leave it to work its "magic".  The problem is, the "if you build it, they will come" plan doesn't necessarily work that easily.  It may be a good time to evaluate your website for the coming year.

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