The marketing funnel is something marketers understand well, but music retailers aren’t always familiar with. Your marketing funnel is critically important because it allows you to attract and convert new music retail customers, day after day.
What are the best music stores doing right? And we’re not talking about the worldwide chains or Amazon Music - we’re talking about independent, family-owned stores that are seeing strong sales figures in a fiercely competitive market.
Summer NAMM is a mecca for music lovers, retailers, and performers, hosted by the National Association of Music Merchants. It goes far beyond a typical trade show or conference, with solid industry cred as a music festival in its own right.
In a music retail environment with aggressive competition, many companies are rethinking their traditional strategies for renting and selling instruments. The past 5 years have been especially brutal for U.S. brick-and-mortar music retailers, which have lost about 2.4% of their business to online sellers and worldwide imports.
Content marketing is a huge online commerce driver, but is it feasible to improve your content marketing strategy in a mere 24 hours? What can you do if you’re pushed for time and need to focus on getting measurable results, fast? How can you create a content strategy that will stand the test of time? First off: stop throwing money at pointless advertising and bring things back to the people who really matter: your customers. Here are nine actionable ways that you can improve your content strategy in one day.
Last week I got into a bit of a rant about what defined MarTech and how advertising methods change but consumers don't. When I originally started brainstorming for that article, it turns out I had given birth to two separate streams of thought but didn't realize it until I started writing the final version of the first article. This article talks about how to stop advertising as a bad habit and is sort of like a part 2 to last week (or not). You decide. Onward!
Over the weekend I read an article that made me think and got me a bit heated. It complained about how the Martech (marketing technology) trend was like a pair of flared trousers (or any bad trend that we later regret and never admit to using or owning). However, the more I think about it and the fact that it was mostly right on email marketing, the only thing it really covered was email marketing versus social advertising. It felt a bit weak, so I'm here to drop my own beat on the matter.
It's hard to beat the convenience, reporting, clarity and efficiency that is bestowed upon us as marketers when using a marketing and sales automation platform like HubSpot, Marketo, or InflusionSoft. But even though some of these solutions are cheaper than others, it can still be hard for a smaller company to stomach the cost upfront before they even get a chance to put the key in the ignition on their inbound marketing machine.
If people are happy with your store, they’re usually more than happy to tell their friends or family about the great customer service and products they experienced. However, it doesn’t hurt to incentivize current customers to refer people to your space. Are you utilizing your existing customer base to its fullest potential?
I have been submersed and engaged with the inbound marketing community for about 4 years now. I've been both a customer of HubSpot and a partner agency. As an agency, I help spread "the good news" about the advantages inbound has over traditional marketing and how it can enhance those old school ways of advertising.