Young musicians are quite literally the future of your business. So it’s important to know how well you’re connecting with them. How do they view your brand? Are you a destination for local young musicians - in-store and online - or do they overlook you?
This week Adobe announced that they’re buying Marketo for a whopping $4.75 billion. For marketers, the purchase - along with the huge price tag - tells us a lot about the future of the consumer marketplace and the emerging field of martech.
Content strategy is the foundation of your music business’ communications. It affects every message you create, from quick emails to widely-shared blog posts. It revolves around two crucial questions: How does your company share its story? and What do your customers need?
When you think of marketing, does your mind go straight to sales? That’s a common connection to make, but marketing goes far beyond selling. Marketing is about expanding your brand recognition and understanding your customers’ deepest needs, so customer traffic flows naturally to your store and website.
Does your music business have a marketing plan that’s tailored to the industry? Marketing plans aren’t one-size-fits-all; the music industry is entirely its own animal.
First, let’s answer the two questions you’ll ask right away: Is Nacho Analytics legit? Is it legal? Yes, and yes. Nacho Analytics, the new tool from SpyFu, gives a deep look inside anyone’s web analytics - truly, any site in the world - and it’s 100% legit.
Inbound marketing is a tricky concept for many music retailers. There are lots of moving parts to an inbound plan, and it can be hard to bring them all together into a cohesive strategy. But it’s a worthy project, because inbound marketing can bring 54% more leads than traditional marketing at 61% lower cost.
Every second, 63,000 Google searches are happening. Of all those, 72% of local searches will result in someone immediately visiting a store within 5 miles. As each second clicks by, hundreds of thousands of people are making in-store purchases directly based on their online searches.
More than 200 million people are already using visual search as they consider buying things. Is your music retail business ready to make visual search sales?
Visual search is about to reshape worldwide commerce, according to some experts. This new frontier in searching is still foreign to many retailers - in fact, most people don’t even know what it is - but we’d all better get up to speed fast.
Keyword planning is the key to getting found online. Without it, your website and content will get buried in the chaos of the internet.