I have been submersed and engaged with the inbound marketing community for about 4 years now. I've been both a customer of HubSpot and a partner agency. As an agency, I help spread "the good news" about the advantages inbound has over traditional marketing and how it can enhance those old school ways of advertising.
If people are happy with your service, they’re usually more than happy to tell their friends or family about the great care they got at your office. However, it doesn’t hurt to incentivize current patients to refer people to your practice. Are you utilizing your existing patient base to its fullest potential?
Millennials, also known as Generation Y, are the largest generation in American history. Although they may not have much discretionary income right now, in just a few years they will be spending $200 billion annually, and $10 trillion over the course of their their lifetime. Ignoring Millennials is a mistake - along with Generation X, they are set to inherit $40 trillion in the future, and about 60 percent of them donate to charitable organizations.
If you want to make sure that your nonprofit organization is attracting younger donors, here are six strategies that will get their attention - both online and in-person.
Here at Octave Media, we are confident enough to admit that we don’t know everything. We get insights and inspirations from a number of sources, and we want to share those with you. Here are a few of our favorite fall 2016 articles (and some of our own recent posts) on a wide range of SEO, inbound, and small business marketing topics for all types of organizations.
One thing that most successful organizations have in common is that they plan their marketing efforts months in advance. Having a detailed, long-range marketing plan will allow you to take the time to generate great ideas, prep any content or supporting materials you may need, educate your staff, answer customer questions, and overall get the most out of your marketing efforts.
One upcoming date that needs to be on your marketing calendar is National Giving Tuesday. Giving Tuesday is held on the first Tuesday after the Unites States' celebration of the Thanksgiving holiday. It began in 2012 when the 92nd Street Y and the United Nations Foundation wanted to create an alternative to the rampant consumerism in the holiday season. After Black Friday and Cyber Monday are over, it’s time to think about others on Giving Tuesday.
The average person visiting this article may think a bounce rate is the speed at which you can dribble a basketball or the frequency a child can move inside a bouncy house. If you think either of these, you would be wrong and should immediately exit this page.
Plain and simple, content strategy is the way your nonprofit tells its story. It’s how you go about creating and publishing information (e.g. blog posts, etc.) on your website or through other related digital media in order to build relationships with your ideal audience. The ultimate goal of a content strategy — trust, loyalty and donations.