In the Key of Sales

How Music Retailers Can Connect with Young Musicians

[fa icon="calendar'] Oct 16, 2018 10:00:00 AM / by Matt Jacoby

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Young musicians are quite literally the future of your business. So it’s important to know how well you’re connecting with them. How do they view your brand? Are you a destination for local young musicians - in-store and online - or do they overlook you?

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5 Things Marketo's Purchase Means for Martech

[fa icon="calendar'] Oct 2, 2018 10:00:00 AM / by Matt Jacoby

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This week Adobe announced that they’re buying Marketo for a whopping $4.75 billion. For marketers, the purchase - along with the huge price tag - tells us a lot about the future of the consumer marketplace and the emerging field of martech.

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A Music Retailer's Guide to Creating a Content Strategy

[fa icon="calendar'] Sep 26, 2018 11:30:00 AM / by Matt Jacoby

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Content strategy is the foundation of your music business’ communications. It affects every message you create, from quick emails to widely-shared blog posts. It revolves around two crucial questions: How does your company share its story? and What do your customers need?

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5 Steps to Creating a Solid Music Retail Marketing Plan

[fa icon="calendar'] Sep 11, 2018 10:00:00 AM / by Matt Jacoby

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When you think of marketing, does your mind go straight to sales? That’s a common connection to make, but marketing goes far beyond selling. Marketing is about expanding your brand recognition and understanding your customers’ deepest needs, so customer traffic flows naturally to your store and website.

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5 Reasons Your Music Business Needs a Music Marketing Plan

[fa icon="calendar'] Sep 4, 2018 10:00:00 AM / by Matt Jacoby

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Does your music business have a marketing plan that’s tailored to the industry? Marketing plans aren’t one-size-fits-all; the music industry is entirely its own animal.

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Nacho Analytics: Now You Can Crunch Anyone's Google Analytics

[fa icon="calendar'] Aug 28, 2018 10:00:00 AM / by Matt Jacoby

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First, let’s answer the two questions you’ll ask right away: Is Nacho Analytics legit? Is it legal? Yes, and yes. Nacho Analytics, the new tool from SpyFu, gives a deep look inside anyone’s web analytics - truly, any site in the world - and it’s 100% legit.

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A Quick Guide to Inbound Marketing for Music Retail & Brands

[fa icon="calendar'] Aug 7, 2018 10:00:00 AM / by Matt Jacoby

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Inbound marketing is a tricky concept for many music retailers. There are lots of moving parts to an inbound plan, and it can be hard to bring them all together into a cohesive strategy. But it’s a worthy project, because inbound marketing can bring 54% more leads than traditional marketing at 61% lower cost.

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A Music Retailer's Guide to Search Engine Optimization

[fa icon="calendar'] Jul 31, 2018 10:00:00 AM / by Matt Jacoby

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Every second, 63,000 Google searches are happening. Of all those, 72% of local searches will result in someone immediately visiting a store within 5 miles. As each second clicks by, hundreds of thousands of people are making in-store purchases directly based on their online searches.

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What Visual and Video Search Mean for Music Retail & Brands

[fa icon="calendar'] Jul 24, 2018 10:00:00 AM / by Matt Jacoby

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More than 200 million people are already using visual search as they consider buying things. Is your music retail business ready to make visual search sales?

Visual search is about to reshape worldwide commerce, according to some experts. This new frontier in searching is still foreign to many retailers - in fact, most people don’t even know what it is - but we’d all better get up to speed fast.

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Why Keyword Planning is Important for Music Retailers

[fa icon="calendar'] Jul 3, 2018 10:00:00 AM / by Matt Jacoby

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Keyword planning is the key to getting found online. Without it, your website and content will get buried in the chaos of the internet.

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