Inbound marketing is a tricky concept for many music retailers. There are lots of moving parts to an inbound plan, and it can be hard to bring them all together into a cohesive strategy. But it’s a worthy project, because inbound marketing can bring 54% more leads than traditional marketing at 61% lower cost.
Every second, 63,000 Google searches are happening. Of all those, 72% of local searches will result in someone immediately visiting a store within 5 miles. As each second clicks by, hundreds of thousands of people are making in-store purchases directly based on their online searches.
More than 200 million people are already using visual search as they consider buying things. Is your music retail business ready to make visual search sales?
Visual search is about to reshape worldwide commerce, according to some experts. This new frontier in searching is still foreign to many retailers - in fact, most people don’t even know what it is - but we’d all better get up to speed fast.
Keyword planning is the key to getting found online. Without it, your website and content will get buried in the chaos of the internet.
The marketing funnel is something marketers understand well, but music retailers aren’t always familiar with. Your marketing funnel is critically important because it allows you to attract and convert new music retail customers, day after day.
What are the best music stores doing right? And we’re not talking about the worldwide chains or Amazon Music - we’re talking about independent, family-owned stores that are seeing strong sales figures in a fiercely competitive market.
Summer NAMM is a mecca for music lovers, retailers, and performers, hosted by the National Association of Music Merchants. It goes far beyond a typical trade show or conference, with solid industry cred as a music festival in its own right.
In a music retail environment with aggressive competition, many companies are rethinking their traditional strategies for renting and selling instruments. The past 5 years have been especially brutal for U.S. brick-and-mortar music retailers, which have lost about 2.4% of their business to online sellers and worldwide imports.
Content marketing is a huge online commerce driver, but is it feasible to improve your content marketing strategy in a mere 24 hours? What can you do if you’re pushed for time and need to focus on getting measurable results, fast? How can you create a content strategy that will stand the test of time? First off: stop throwing money at pointless advertising and bring things back to the people who really matter: your customers. Here are nine actionable ways that you can improve your content strategy in one day.
Last week I got into a bit of a rant about what defined MarTech and how advertising methods change but consumers don't. When I originally started brainstorming for that article, it turns out I had given birth to two separate streams of thought but didn't realize it until I started writing the final version of the first article. This article talks about how to stop advertising as a bad habit and is sort of like a part 2 to last week (or not). You decide. Onward!