In the Key of Sales

Social Media Accounts for Music Retailers: How Important Are They?

[fa icon="calendar'] Jun 12, 2018 10:00:00 AM / by Matt Jacoby

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For music retailers, there are many excuses for not doing social media:

  • We don’t have time.
  • It doesn’t drive sales.
  • It distracts our employees.
  • Our business plan is fine without it.
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5 Ways Music Retailers Can Build Audience Through Social Media

[fa icon="calendar'] Jun 5, 2018 10:00:00 AM / by Matt Jacoby

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Social media can be a strong driver of traffic and revenue for music retailers. But a social media strategy takes a real devotion to the time-consuming tasks of posting, reading comments, responding to fans, and not getting lost in a never-ending pile of notifications.

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Video and Social Media: The New Best Friends of Music Retail

[fa icon="calendar'] May 22, 2018 10:00:00 AM / by Matt Jacoby

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Remember when the first music video rocked the music industry? The Buggles’ “Video Killed the Radio Star,” was released in the summer of 1981 on MTV. It was one of those moments in music history when it felt like nothing would ever be the same again - and it wasn’t. In the decades since, almost every major music act has released music videos to accompany their hits.

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Stop Advertising, Start Giving a $h!t: It's What Your Customers Want

[fa icon="calendar'] Sep 5, 2017 10:00:00 AM / by Matt Jacoby

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Last week I got into a bit of a rant about what defined MarTech and how advertising methods change but consumers don't. When I originally started brainstorming for that article, it turns out I had given birth to two separate streams of thought but didn't realize it until I started writing the final version of the first article. This article talks about how to stop advertising as a bad habit and is sort of like a part 2 to last week (or not). You decide. Onward!

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Why Martech is More Than Email Marketing (And Includes Social Media)

[fa icon="calendar'] Aug 29, 2017 10:00:00 AM / by Matt Jacoby

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Over the weekend I read an article that made me think and got me a bit heated. It complained about how the Martech (marketing technology) trend was like a pair of flared trousers (or any bad trend that we later regret and never admit to using or owning).  However, the more I think about it and the fact that it was mostly right on email marketing, the only thing it really covered was email marketing versus social advertising.  It felt a bit weak, so I'm here to drop my own beat on the matter.

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Music Marketing Strategies: The Ultimate Guide to Social Media

[fa icon="calendar'] Apr 18, 2017 10:00:00 AM / by Matt Jacoby

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Social media is a must in today’s society, and so is being a social music retailer. Whether you prefer Facebook, Twitter, Instagram, Pinterest, or any other platform, social media offers unique and engaging ways for your music business to interact with customers. Of course, the content should be interesting and relevant— never just post something because you’ve heard you should post frequently.

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Why Do People Share on Social Media?

[fa icon="calendar'] Mar 30, 2017 11:32:28 AM / by Dexter Patterson

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Why do people share on social media? So many brands assume social media marketing is all about instant gratification. We want our brand to reach as many people as possible, and we want it to happen instantly. 

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Let’s Get Social: How to Attract Online Customers using Facebook Ads

[fa icon="calendar'] Feb 21, 2017 10:00:00 AM / by Matt Jacoby

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As a local business with a desire to serve your nearby community, understanding how to use Facebook Ads is an important piece of your local targeting pie. In this tutorial, I'll show you how to attract more online customers (and in-store customers) using Facebook Ads.  

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How to Find the Right Non Profit Consulting Firm for Social Media Marketing

[fa icon="calendar'] Oct 1, 2016 10:05:24 AM / by Matt Jacoby

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Today, social media is an essential part of nearly every nonprofit organization's inbound marketing plan, as it is a great way to increase outreach and awareness. If you are looking to hire a consulting firm for your nonprofit social media marketing, here are 5 questions that you can use when interviewing agencies.

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How To Develop A Nonprofit Social Media Strategy in 4 Steps

[fa icon="calendar'] Sep 22, 2016 9:05:00 AM / by Matt Jacoby

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There is no question that nonprofit organizations see social media marketing as a worthwhile project, but while 98% of nonprofits are on Facebook , most of these organizations do not have a documented social media strategy. Creating a formal strategy may sound complex and intimidating, but it can be accomplished in just a few steps.

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