In the Key of Inbound

Social Dental Tips: The Ultimate Guide to Social Media for Dentists

[fa icon="calendar'] Apr 18, 2017 10:00:00 AM / by Matt Jacoby posted in Social Media, Dentist Marketing

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Social media is a must in today’s society, and so is being a social dental practice. Whether you prefer Facebook, Twitter, Instagram, Pinterest, or any other platform, social media offers unique and engaging ways for your dental practice to interact with patients. Of course, the content should be interesting and relevant— never just post something because you’ve heard you should post frequently.

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Why Do People Share on Social Media?

[fa icon="calendar'] Mar 30, 2017 11:32:28 AM / by Dexter Patterson posted in Social Media

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Why do people share on social media? So many brands assume social media marketing is all about instant gratification. We want our brand to reach as many people as possible, and we want it to happen instantly. 

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Let’s Get Social: How to Get More Dental Patients using Facebook Ads

[fa icon="calendar'] Feb 21, 2017 10:00:00 AM / by Matt Jacoby posted in Social Media, Dentist Marketing

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As a local professional with a desire to serve your nearby community, understanding how to use Facebook Ads is an important piece of your local targeting pie. In this tutorial, I'll show you how to get more dental patients using Facebook Ads.  

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5 Ways Your Nonprofit Can Get More Donations Using Social Media

[fa icon="calendar'] Oct 7, 2016 9:55:38 AM / by Matt Jacoby posted in Buyer Personas, Nonprofit Marketing, Social Media

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Social media marketing can be very powerful, but many nonprofit organizations struggle with knowing how to use platforms like Facebook effectively. When resources are already stretched thin, it can be tempting to put social media on the back burner, particularly if you have just not seen real results from your efforts. To help your organization do more (in less time) on social media, here are five ways that you can increase the amount of donations you get via social media.

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How to Find the Right Non Profit Consulting Firm for Social Media Marketing

[fa icon="calendar'] Oct 1, 2016 10:05:24 AM / by Matt Jacoby posted in Nonprofit Marketing, Social Media

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Today, social media is an essential part of nearly every nonprofit organization's inbound marketing plan, as it is a great way to increase outreach and awareness. If you are looking to hire a consulting firm for your nonprofit social media marketing, here are 5 questions that you can use when interviewing agencies.

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How To Develop A Nonprofit Social Media Strategy in 4 Steps

[fa icon="calendar'] Sep 22, 2016 9:05:00 AM / by Matt Jacoby posted in Social Media

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There is no question that nonprofit organizations see social media marketing as a worthwhile project, but while 98% of nonprofits are on Facebook , most of these organizations do not have a documented social media strategy. Creating a formal strategy may sound complex and intimidating, but it can be accomplished in just a few steps.

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Fall (and Holiday) 2016 Inbound Marketing News

[fa icon="calendar'] Sep 9, 2016 9:34:58 AM / by Matt Jacoby posted in From Our Office, Inbound Marketing, Strategy, Social Media

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Here at Octave Media, we are confident enough to admit that we don’t know everything. We get insights and inspirations from a number of sources, and we want to share those with you. Here are a few of our favorite fall 2016 articles (and some of our own recent posts) on a wide range of SEO, inbound, and small business marketing topics for all types of organizations.

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A Twitter Tutoring Session For Nonprofits and Small Businesses

[fa icon="calendar'] Aug 23, 2016 10:30:00 AM / by Matt Jacoby posted in Social Media

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The benefits of actively using Twitter may not be immediately obvious to small businesses or nonprofit organizations who are new to marketing. In 2016, Twitter might not be as popular as it was at its height, but it still offers many opportunities that can get results quickly in a very easy-to-use environment.  Here are seven things to keep in mind when creating your Twitter marketing plan.

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Where Does Google+ Fit Into Your Social Media Marketing Plan?

[fa icon="calendar'] Aug 16, 2016 10:30:00 AM / by Matt Jacoby posted in Social Media

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Google+ is probably the last platform you think about when putting together your social media marketing plan. Despite the great minds (and great money) at Google, their social media network never reached the popularity that was hoped for. Many marketers take a pass on Google+ altogether, but if you have the right product and are looking for a certain type of lead, it can be well worth your time. Google+ still retains a small but very passionate group of users, and it has a  few interesting features that the bigger social networks do not. Here are our best ideas for using Google+ as a valuable part of your social media marketing plan.

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Six Facebook Marketing Mistakes (and How To Avoid Them)

[fa icon="calendar'] Aug 9, 2016 10:58:38 AM / by Matt Jacoby posted in Social Media

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Facebook can be a powerful tool for anyone who needs to communicate a message (and get more leads). From nonprofit organizations to small businesses to huge corporations, Facebook marketing gets results when done correctly. How can you tell if your organization is using this powerful tool in the most optimal way? Let’s start with what NOT to do - here are the six biggest Facebook marketing mistakes we see.

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