In the Key of Sales

5 Reasons Your Music Business Needs a Music Marketing Plan

[fa icon="calendar'] Sep 4, 2018 10:00:00 AM / by Matt Jacoby

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Does your music business have a marketing plan that’s tailored to the industry? Marketing plans aren’t one-size-fits-all; the music industry is entirely its own animal.

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A Music Retailer's Guide to Search Engine Optimization

[fa icon="calendar'] Jul 31, 2018 10:00:00 AM / by Matt Jacoby

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Every second, 63,000 Google searches are happening. Of all those, 72% of local searches will result in someone immediately visiting a store within 5 miles. As each second clicks by, hundreds of thousands of people are making in-store purchases directly based on their online searches.

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What Visual and Video Search Mean for Music Retail & Brands

[fa icon="calendar'] Jul 24, 2018 10:00:00 AM / by Matt Jacoby

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More than 200 million people are already using visual search as they consider buying things. Is your music retail business ready to make visual search sales?

Visual search is about to reshape worldwide commerce, according to some experts. This new frontier in searching is still foreign to many retailers - in fact, most people don’t even know what it is - but we’d all better get up to speed fast.

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10 Ways Music Retailers (and Brands) Can Be Better Bloggers

[fa icon="calendar'] Jul 10, 2018 10:00:00 AM / by Matt Jacoby

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Blogs are everywhere, and that’s good news for the music industry. Music fans love reading about music - in fact, they crave it and actively seek out other fans’ opinions, reviews, videos, and behind-the-scenes experiences. From pop stars to specialty guitars, there are endless possibilities for music-related blog post topics.

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Why Keyword Planning is Important for Music Retailers

[fa icon="calendar'] Jul 3, 2018 10:00:00 AM / by Matt Jacoby

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Keyword planning is the key to getting found online. Without it, your website and content will get buried in the chaos of the internet.

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How Local Citation Building Will Draw More Music Customers

[fa icon="calendar'] Dec 5, 2017 10:00:00 AM / by Matt Jacoby

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Does your music business have a website? If so, you may have heard of SEO or search engine optimization. You might also know that it can boost your website traffic.

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Music Marketing Strategies: Get More Customers Using Organic Search

[fa icon="calendar'] Oct 17, 2017 10:00:00 AM / by Matt Jacoby

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Have you ever wondered why other music merchants in your area come up before you on the first page of Google? There are at least 200 (or more) possible ranking factors that Google looks at to help it prioritize the pool of results, but there's currently a few that stand out above the rest.

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Music Retailers: How to Attract Customers To Your Store With Google

[fa icon="calendar'] Apr 25, 2017 10:00:00 AM / by Matt Jacoby

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Marketing with Google can be a tough nut to crack open, even for some experienced marketers.  And the fact that Google is always moving the cheese when the whole world seems to be scrambling for the last place it was located doesn't help either.

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SEO & Email Marketing for Small Business Owners: Tips from #INBOUND16

[fa icon="calendar'] Nov 26, 2016 1:33:07 PM / by Matt Jacoby

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Octave Media was lucky enough to attend INBOUND16, an inspiring and educational inbound marketing conference held annually in Boston, MA. We learned a ton about the newest and best within inbound marketing, and wanted to share the innovative lessons offered at this conference with you.

Previously, we covered 7 tips that we heard about blogging at INBOUND16. Today we will be taking a look at some new and easy to implement ideas that we discovered for improving SEO and email marketing for small business owners.

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Google’s Switch to A Mobile First Index: What Does It Mean For You?

[fa icon="calendar'] Oct 25, 2016 9:20:00 AM / by Matt Jacoby

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Google webmaster trends analyst Gary Illyes recently made the announcement that Google will be switching to a mobile first index. What this means is that Google will index, or look at, the mobile versions of pages over desktop.  In the past, Google has also always used the desktop version of a page when ranking it in search results, even when delivering results to users on their phones or tablets.

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