In the Key of Inbound

Dental Marketing with Google: A Starter Guide to Expanding Your Reach

[fa icon="calendar'] Apr 25, 2017 10:00:00 AM / by Matt Jacoby posted in SEO, Dentist Marketing

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Marketing with Google can be a tough nut to crack open, even for some experienced marketers.  And the fact that Google is always moving the cheese when the whole world seems to be scrambling for the last place it was located doesn't help either.

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How Local Citation Building will Draw More Patients

[fa icon="calendar'] Apr 20, 2017 10:00:00 AM / by Matt Jacoby posted in SEO, Dentist Marketing

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Does your dental office have a website? If so, you may have heard of SEO or search engine optimization. You might also know that it can boost your website traffic.

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Dentist Marketing with Google: Get More Patients Using Organic Search

[fa icon="calendar'] Mar 7, 2017 10:00:00 AM / by Matt Jacoby posted in SEO, Blogging, Keywords, Dentist Marketing

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Have you ever wondered why other dental practices in your area come up before you on the first page of Google? There are at least 200 (or more) possible ranking factors that Google looks at to help it prioritize the pool of results, but there's currently a few that stand out above the rest.

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SEO & Email Marketing for Small Business Owners: Tips from #INBOUND16

[fa icon="calendar'] Nov 26, 2016 1:33:07 PM / by Matt Jacoby posted in Inbound Marketing, SEO, Email Marketing

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Octave Media was lucky enough to attend INBOUND16, an inspiring and educational inbound marketing conference held annually in Boston, MA. We learned a ton about the newest and best within inbound marketing, and wanted to share the innovative lessons offered at this conference with you.

Previously, we covered 7 tips that we heard about blogging at INBOUND16. Today we will be taking a look at some new and easy to implement ideas that we discovered for improving SEO and email marketing for small business owners.

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Google’s Switch to A Mobile First Index: What Does It Mean For You?

[fa icon="calendar'] Oct 25, 2016 9:20:00 AM / by Matt Jacoby posted in SEO

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Google webmaster trends analyst Gary Illyes recently made the announcement that Google will be switching to a mobile first index. What this means is that Google will index, or look at, the mobile versions of pages over desktop.  In the past, Google has also always used the desktop version of a page when ranking it in search results, even when delivering results to users on their phones or tablets.

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The Top 3 Scams to Avoid When Looking for a Reputable SEO Company

[fa icon="calendar'] Jun 14, 2016 4:10:36 PM / by Matt Jacoby posted in SEO

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This topic is an easy one for me to cover, as there are a lot of scam-heavy SEO companies out there. I am frequently having to explain to business owning friends and family that no, someone from Google really didn’t just send you an unsolicited email.

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Spring 2016 Inbound Marketing News Round-Up

[fa icon="calendar'] Apr 13, 2016 10:00:00 AM / by Matt Jacoby posted in Inbound Marketing, SEO, Nonprofit Marketing

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Here at Octave Media, we are confident enough to admit that we don’t know everything. We get insights and inspirations from a number of sources, and we want to share those with you. Here are a few of our favorite spring 2016 articles (and some of our own recent posts) on a wide range of SEO and inbound marketing topics for all types of businesses.

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How To Improve Your On Page SEO and Off Page SEO Today

[fa icon="calendar'] Mar 16, 2016 12:07:27 PM / by Matt Jacoby posted in SEO

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Business owners are constantly getting hit up by companies offering help with their SEO, but how do you know if you do need help, and if so, where should you focus your efforts? First of all, let’s talk about what SEO is, and what it is not.

SEO stands for Search Engine Optimization. It encompasses the many factors that search engines use to rank your page in the list of results that they offer to users. It has two major parts, on page SEO and off page SEO.

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What is a Good Bounce Rate and What It Means For Your Website

[fa icon="calendar'] Oct 20, 2015 10:00:00 AM / by Matt Jacoby posted in Website Management, Inbound Marketing, SEO, Strategy, Growth Driven Design

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The average person visiting this article may think a bounce rate is the speed at which you can dribble a basketball or the frequency a child can move inside a bouncy house.  If you think either of these, you would be wrong and should immediately exit this page.

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A Nonprofit's Guide to Search Engine Optimization

[fa icon="calendar'] Jul 21, 2015 11:39:22 AM / by Matt Jacoby posted in SEO, Nonprofit Marketing

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You hear about it all the time from fellow organizations, family members or even your own IT employees.  But you still find youself asking the same question without a clear answer: what is Search Engine Optimization, or SEO?

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