Social media marketing can be very powerful, but many nonprofit organizations struggle with knowing how to use platforms like Facebook effectively. When resources are already stretched thin, it can be tempting to put social media on the back burner, particularly if you have just not seen real results from your efforts. To help your organization do more (in less time) on social media, here are five ways that you can increase the amount of donations you get via social media.
Today, social media is an essential part of nearly every nonprofit organization's inbound marketing plan, as it is a great way to increase outreach and awareness. If you are looking to hire a consulting firm for your nonprofit social media marketing, here are 5 questions that you can use when interviewing agencies.
How important are nonprofit social media accounts? Very! In 2016, social media is no longer solely the land of teenage time-wasting, it is now one of the major tools that people communicate, advocate, and educate. One incredibly pervasive recent social media trend was the Ice Bucket Challenge. It may have seemed silly at the time, but those 20 million videos of your friends and relatives dumping ice water on each other ended up raising over a 100 million dollars for ALS research - and some of that money directly funded and important research breakthrough.
Many nonprofit organizations have avoided developing a marketing plan as they feel that it is not something that aligns with the goals and values of their organization. This is a mistake – marketing plans are not just for ruthless corporations with huge budgets. The right non profit marketing plan will help your organization do more with less, and reach more of the people you want to help. Here are five reasons to get started on your plan today:
How much thought went into the design of your nonprofit’s website? Hopefully a lot - careful attention to things like the placement of donation buttons, the clarity of your message, and the use of emotional graphics are all essential to creating a website (and marketing plan) that gets results for your organization.
Building a new website used to be an incredibly expensive, confusing, and long process. Many non profit organizations in particular have avoided updating their sites due to worries about huge bills and complex decisions that they are unsure how to make.
Here at Octave Media, we are confident enough to admit that we don’t know everything. We get insights and inspirations from a number of sources, and we want to share those with you. Here are a few of our favorite spring 2016 articles (and some of our own recent posts) on a wide range of SEO and inbound marketing topics for all types of businesses.
The marketing funnel. If you’ve ever taken a marketing or sales course of any shape or size, you’ve most likely heard of it.
It's ok to admit it. We've all done it. You know, that same old story where you wrote the most awesome blog article, with all the detail, and all the visuals, and all the perfectly crafted subheadings, and zero visitors. ACK! So much pain!