In the Key of Sales

Music Retailers: How to Find the Right Social Media Marketing Agency

[fa icon="calendar'] Sep 18, 2018 10:00:00 AM / by Matt Jacoby

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Social media is a vital part of your marketing plan, but are you getting the right advice about how to handle it? The internet is bursting with marketing tricks and tips - unfortunately, your results may vary. There’s a lot of bad advice out there.

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5 Steps to Creating a Solid Music Retail Marketing Plan

[fa icon="calendar'] Sep 11, 2018 10:00:00 AM / by Matt Jacoby

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When you think of marketing, does your mind go straight to sales? That’s a common connection to make, but marketing goes far beyond selling. Marketing is about expanding your brand recognition and understanding your customers’ deepest needs, so customer traffic flows naturally to your store and website.

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5 Reasons Your Music Business Needs a Music Marketing Plan

[fa icon="calendar'] Sep 4, 2018 10:00:00 AM / by Matt Jacoby

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Does your music business have a marketing plan that’s tailored to the industry? Marketing plans aren’t one-size-fits-all; the music industry is entirely its own animal.

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Nacho Analytics: Now You Can Crunch Anyone's Google Analytics

[fa icon="calendar'] Aug 28, 2018 10:00:00 AM / by Matt Jacoby

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First, let’s answer the two questions you’ll ask right away: Is Nacho Analytics legit? Is it legal? Yes, and yes. Nacho Analytics, the new tool from SpyFu, gives a deep look inside anyone’s web analytics - truly, any site in the world - and it’s 100% legit.

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4 Ways That A WordPress Site Helps Your Music Business

[fa icon="calendar'] Aug 21, 2018 10:00:00 AM / by Matt Jacoby

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It used to be a huge hassle to launch a new website. You had to hire a developer, slog through all kinds of technical details, and invest a big chunk of money in creating an online storefront. Even after releasing the site to the world, glitches and updates were never-ending.

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An Introduction to Marketing For Music Retailers & Brands

[fa icon="calendar'] Aug 14, 2018 10:00:00 AM / by Matt Jacoby

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Whether you’ve been in the music retail business for decades or are launching a new company, you need a solid marketing plan. But here’s something that’s not music to your ears: 22% of small business owners are unhappy with their marketing return on investment (ROI), and another 40% are unsure whether they’re getting any ROI at all from their existing plan.

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A Quick Guide to Inbound Marketing for Music Retail & Brands

[fa icon="calendar'] Aug 7, 2018 10:00:00 AM / by Matt Jacoby

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Inbound marketing is a tricky concept for many music retailers. There are lots of moving parts to an inbound plan, and it can be hard to bring them all together into a cohesive strategy. But it’s a worthy project, because inbound marketing can bring 54% more leads than traditional marketing at 61% lower cost.

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A Music Retailer's Guide to Search Engine Optimization

[fa icon="calendar'] Jul 31, 2018 10:00:00 AM / by Matt Jacoby

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Every second, 63,000 Google searches are happening. Of all those, 72% of local searches will result in someone immediately visiting a store within 5 miles. As each second clicks by, hundreds of thousands of people are making in-store purchases directly based on their online searches.

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What Visual and Video Search Mean for Music Retail & Brands

[fa icon="calendar'] Jul 24, 2018 10:00:00 AM / by Matt Jacoby

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More than 200 million people are already using visual search as they consider buying things. Is your music retail business ready to make visual search sales?

Visual search is about to reshape worldwide commerce, according to some experts. This new frontier in searching is still foreign to many retailers - in fact, most people don’t even know what it is - but we’d all better get up to speed fast.

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2018 Summer NAMM Wrap-Up

[fa icon="calendar'] Jul 17, 2018 10:00:00 AM / by Matt Jacoby

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What would summer in Nashville be without high temps, sudden storms, and world-class music? This summer’s NAMM celebration in northern Tennessee had it all - sun, rain, all the greatest hits from the industry, plus fresh highlights that made it memorable. It also had a new building that added new excitement for attendees.

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