This is it. The week of the 2018 Winter NAMM show in beautiful Anaheim, California! We're packing our bags and leaving on a jet plane. Don't know if we'll be back again (oh we will, trust me). But wait, how did we get here? How did Octave Media get from its roots as a side gig to attending the largest event for music merchants? It's time for a trip down Penny Lane, er, Memory Lane.
Does your music business have a website? If so, you may have heard of SEO or search engine optimization. You might also know that it can boost your website traffic.
Of course, we're a big proponent of inbound marketing. Nothing could ever change that! However, sometimes relying on a tried and true traditional method to attract new customers and local musicians can be the best approach. And sometimes, it's possible to put a new spin on an old favorite.
Who doesn’t love a freebie? It’s definitely a great way to get people in the door. Sure they may feel gimmicky and cheap, but sometimes the easiest ways to market your business are as easy as adding your logo to several free giveaway items or offering specials to your existing customers for their years of loyalty.
Having a music business can be rewarding because you're helping people find their artistic and creative passions. But if new customers seem hard to come by, it might be time to assess your digital marketing strategy.
It's hard to stop doing something you feel is working well. I get it.
And as someone who is on the receiving end of all those direct mail pieces from music retailers in my area, I completely understand if you're still seeing a decent return on them. So I'm not here to tell you to stop them. But I do want to help you understand that they can be enhanced using what is known as a holistic marketing approach.
You’ve probably got a picture of the ideal customer in your mind. As someone who interacts with music customers all day every day, you are engaging with different types of people who come to you for your expertise and quality products and service.
Starting or owning a business in any industry can be scary, and music retailers are no different. The thought of having to grow a music business from scratch and cover costs like retail space, inventory, equipment, personnel, and administrative functions is overwhelming. Once you have everything in place, now it's time to put on your marketing hat and try and get business through your front door. Where do you start?
If people are happy with your store, they’re usually more than happy to tell their friends or family about the great customer service and products they experienced. However, it doesn’t hurt to incentivize current customers to refer people to your space. Are you utilizing your existing customer base to its fullest potential?
When you're the owner or marketing manager of a music business, making time in your chaotic schedule for anything that's not music-related can seem like an impossible feat. You may even be thinking that some of those additional business operations that take up valuable customer time, such as continuous marketing efforts, are unnecessary. But by taking a little time upfront to do the proper planning, you can ease the burden quite a bit.