In the Key of Sales

A 30-Day Guide to Setting Up An Online Business Selling Music Products

[fa icon="calendar'] Nov 13, 2018 10:00:00 AM / by Victoria Greene

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How Music Retailers Can Connect with Young Musicians

[fa icon="calendar'] Oct 16, 2018 10:00:00 AM / by Matt Jacoby

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Young musicians are quite literally the future of your business. So it’s important to know how well you’re connecting with them. How do they view your brand? Are you a destination for local young musicians - in-store and online - or do they overlook you?

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An Instrumental Twitter Lesson For Music Retailers and Brands

[fa icon="calendar'] Oct 9, 2018 10:00:00 AM / by Matt Jacoby

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While Twitter’s reputation has taken some hits lately - mostly due to a contentious political environment - its use continues to grow by leaps and bounds. Twitter currently has 330 million monthly active users, a 4% increase over last year. More than 13 million people just recently started using Twitter.

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A Music Retailer's Guide to Creating a Content Strategy

[fa icon="calendar'] Sep 26, 2018 11:30:00 AM / by Matt Jacoby

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Content strategy is the foundation of your music business’ communications. It affects every message you create, from quick emails to widely-shared blog posts. It revolves around two crucial questions: How does your company share its story? and What do your customers need?

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Music Retailers: How to Find the Right Social Media Marketing Agency

[fa icon="calendar'] Sep 18, 2018 10:00:00 AM / by Matt Jacoby

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Social media is a vital part of your marketing plan, but are you getting the right advice about how to handle it? The internet is bursting with marketing tricks and tips - unfortunately, your results may vary. There’s a lot of bad advice out there.

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5 Steps to Creating a Solid Music Retail Marketing Plan

[fa icon="calendar'] Sep 11, 2018 10:00:00 AM / by Matt Jacoby

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When you think of marketing, does your mind go straight to sales? That’s a common connection to make, but marketing goes far beyond selling. Marketing is about expanding your brand recognition and understanding your customers’ deepest needs, so customer traffic flows naturally to your store and website.

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5 Reasons Your Music Business Needs a Music Marketing Plan

[fa icon="calendar'] Sep 4, 2018 10:00:00 AM / by Matt Jacoby

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Does your music business have a marketing plan that’s tailored to the industry? Marketing plans aren’t one-size-fits-all; the music industry is entirely its own animal.

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Nacho Analytics: Now You Can Crunch Anyone's Google Analytics

[fa icon="calendar'] Aug 28, 2018 10:00:00 AM / by Matt Jacoby

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First, let’s answer the two questions you’ll ask right away: Is Nacho Analytics legit? Is it legal? Yes, and yes. Nacho Analytics, the new tool from SpyFu, gives a deep look inside anyone’s web analytics - truly, any site in the world - and it’s 100% legit.

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4 Ways That A WordPress Site Helps Your Music Business

[fa icon="calendar'] Aug 21, 2018 10:00:00 AM / by Matt Jacoby

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It used to be a huge hassle to launch a new website. You had to hire a developer, slog through all kinds of technical details, and invest a big chunk of money in creating an online storefront. Even after releasing the site to the world, glitches and updates were never-ending.

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An Introduction to Marketing For Music Retailers & Brands

[fa icon="calendar'] Aug 14, 2018 10:00:00 AM / by Matt Jacoby

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Whether you’ve been in the music retail business for decades or are launching a new company, you need a solid marketing plan. But here’s something that’s not music to your ears: 22% of small business owners are unhappy with their marketing return on investment (ROI), and another 40% are unsure whether they’re getting any ROI at all from their existing plan.

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