In the Key of Inbound

How Local Citation Building Will Draw More Music Customers

[fa icon="calendar'] Dec 5, 2017 10:00:00 AM / by Matt Jacoby posted in SEO, Music Merchant Marketing

[fa icon="comment"] 0 Comments

Does your music business have a website? If so, you may have heard of SEO or search engine optimization. You might also know that it can boost your website traffic.

Read More [fa icon="long-arrow-right"]

How to Get More Music Customers with Greeting Cards

[fa icon="calendar'] Nov 21, 2017 10:00:00 AM / by Matt Jacoby posted in Music Merchant Marketing

[fa icon="comment"] 0 Comments

Of course, we're a big proponent of inbound marketing. Nothing could ever change that! However, sometimes relying on a tried and true traditional method to attract new customers and local musicians can be the best approach. And sometimes, it's possible to put a new spin on an old favorite.

Read More [fa icon="long-arrow-right"]

Free Guitar Picks: Are You Attracting Customers with Freebies?

[fa icon="calendar'] Nov 14, 2017 10:00:00 AM / by Matt Jacoby posted in Music Merchant Marketing

[fa icon="comment"] 0 Comments

Who doesn’t love a freebie? It’s definitely a great way to get people in the door. Sure they may feel gimmicky and cheap, but sometimes the easiest ways to market your business are as easy as adding your logo to several free giveaway items or offering specials to your existing customers for their years of loyalty.

Read More [fa icon="long-arrow-right"]

Music Retailers: How to Attract Customers Using Digital Marketing

[fa icon="calendar'] Oct 10, 2017 10:00:00 AM / by Matt Jacoby posted in Music Merchant Marketing

[fa icon="comment"] 0 Comments

Having a music business can be rewarding because you're helping people find their artistic and creative passions. But if new customers seem hard to come by, it might be time to assess your digital marketing strategy.

Read More [fa icon="long-arrow-right"]

Music Retailers: Get More Customers Using Holistic Marketing

[fa icon="calendar'] Oct 3, 2017 10:00:00 AM / by Matt Jacoby posted in Music Merchant Marketing

[fa icon="comment"] 0 Comments

It's hard to stop doing something you feel is working well. I get it.

And as someone who is on the receiving end of all those direct mail pieces from music retailers in my area, I completely understand if you're still seeing a decent return on them.  So I'm not here to tell you to stop them.  But I do want to help you understand that they can be enhanced using what is known as a holistic marketing approach.

Read More [fa icon="long-arrow-right"]

How to Create Your Music Retail Industry Buyer Persona

[fa icon="calendar'] Sep 26, 2017 10:00:00 AM / by Matt Jacoby posted in Buyer Personas, Music Merchant Marketing

[fa icon="comment"] 0 Comments

You’ve probably got a picture of the ideal customer in your mind. As someone who interacts with music customers all day every day, you are engaging with different types of people who come to you for your expertise and quality products and service.

Read More [fa icon="long-arrow-right"]

Music Retailers: 4 Ideas to Bring Customers into your Store

[fa icon="calendar'] Sep 12, 2017 10:00:00 AM / by Matt Jacoby posted in Music Merchant Marketing

[fa icon="comment"] 0 Comments

Starting or owning a business in any industry can be scary, and music retailers are no different. The thought of having to grow a music business from scratch and cover costs like retail space, inventory, equipment, personnel, and administrative functions is overwhelming. Once you have everything in place, now it's time to put on your marketing hat and try and get business through your front door. Where do you start?

Read More [fa icon="long-arrow-right"]

Music Retailers: How to Attract Customers to Your Store With Referrals

[fa icon="calendar'] Jul 18, 2017 10:00:00 AM / by Matt Jacoby posted in Strategy, Music Merchant Marketing

[fa icon="comment"] 0 Comments

If people are happy with your store, they’re usually more than happy to tell their friends or family about the great customer service and products they experienced. However, it doesn’t hurt to incentivize current customers to refer people to your space.  Are you utilizing your existing customer base to its fullest potential?

Read More [fa icon="long-arrow-right"]

How Can You Attract Customers With a Good Marketing Plan?

[fa icon="calendar'] Jun 20, 2017 10:00:00 AM / by Matt Jacoby posted in Music Merchant Marketing

[fa icon="comment"] 0 Comments

When you're the owner or marketing manager of a music business, making time in your chaotic schedule for anything that's not music-related can seem like an impossible feat. You may even be thinking that some of those additional business operations that take up valuable customer time, such as continuous marketing efforts, are unnecessary. But by taking a little time upfront to do the proper planning, you can ease the burden quite a bit.

Read More [fa icon="long-arrow-right"]

How to Attract Customers to Your Store With Inbound Marketing

[fa icon="calendar'] Jun 13, 2017 10:00:00 AM / by Matt Jacoby posted in Music Merchant Marketing

[fa icon="comment"] 0 Comments

As a music business marketing manager, you know how frustrating it can be to grow and maintain your customer base and foot traffic to ensure that your physical and online stores stay profitable, well-managed, and customer-friendly. If you own your own store, it can be even harder when you're also the business owner and wear many hats.

Read More [fa icon="long-arrow-right"]