In the Key of Sales

5 Of The Best Music Retail Brands and What You Can Learn From Them

[fa icon="calendar'] Jun 19, 2018 10:10:00 AM / by Matt Jacoby posted in Strategy, Music Merchant Marketing, NAMM, Audience Building

[fa icon="comment"] 0 Comments

 

What are the best music stores doing right? And we’re not talking about the worldwide chains or Amazon Music - we’re talking about independent, family-owned stores that are seeing strong sales figures in a fiercely competitive market.

Read More [fa icon="long-arrow-right"]

Social Media Accounts for Music Retailers: How Important Are They?

[fa icon="calendar'] Jun 12, 2018 10:00:00 AM / by Matt Jacoby posted in Social Media, Music Merchant Marketing

[fa icon="comment"] 0 Comments

For music retailers, there are many excuses for not doing social media:

  • We don’t have time.
  • It doesn’t drive sales.
  • It distracts our employees.
  • Our business plan is fine without it.
Read More [fa icon="long-arrow-right"]

Headed to Summer NAMM? Here are the Highlights for Music Retailers

[fa icon="calendar'] May 29, 2018 10:00:00 AM / by Matt Jacoby posted in Strategy, Music Merchant Marketing, NAMM

[fa icon="comment"] 0 Comments

Summer NAMM is a mecca for music lovers, retailers, and performers, hosted by the National Association of Music Merchants. It goes far beyond a typical trade show or conference, with solid industry cred as a music festival in its own right.

Read More [fa icon="long-arrow-right"]

Video and Social Media: The New Best Friends of Music Retail

[fa icon="calendar'] May 22, 2018 10:00:00 AM / by Matt Jacoby posted in Social Media, Music Merchant Marketing, Video Marketing

[fa icon="comment"] 0 Comments

Remember when the first music video rocked the music industry? The Buggles’ “Video Killed the Radio Star,” was released in the summer of 1981 on MTV. It was one of those moments in music history when it felt like nothing would ever be the same again - and it wasn’t. In the decades since, almost every major music act has released music videos to accompany their hits.

Read More [fa icon="long-arrow-right"]

Music Retailer Event Ideas: Host, Join, and Go Online

[fa icon="calendar'] May 15, 2018 10:00:00 AM / by Matt Jacoby posted in Music Merchant Marketing, Event Planning

[fa icon="comment"] 0 Comments

Successful music retailers understand the power of events. Events bring people together, give your staff something big to talk about, and add to the upbeat atmosphere of your store. When you think about it, events have some of the same magic powers as music itself.

Read More [fa icon="long-arrow-right"]

Music Retailers: How to Build Relationships with Churches

[fa icon="calendar'] May 8, 2018 10:00:00 AM / by Matt Jacoby posted in Music Merchant Marketing, Churches

[fa icon="comment"] 0 Comments

Bells are ringing and people are singing at churches near your music store. But do local congregations feel connected to your business? Music is a huge part of church, however many music stores fail to forge meaningful relationships with church members.

Read More [fa icon="long-arrow-right"]

Building Solid Connections with Young, Local Musicians

[fa icon="calendar'] May 1, 2018 10:00:00 AM / by Matt Jacoby posted in Music Merchant Marketing, NAMM

[fa icon="comment"] 0 Comments

Put yourself in the shoes of a teenage drummer who’s interested in buying new gear for gigs. Would this young musician enjoy visiting your store? What about your website? What’s the vibe of your business from their point of view?

Read More [fa icon="long-arrow-right"]

Music and the Power of Moms

[fa icon="calendar'] Apr 24, 2018 10:00:00 AM / by Matt Jacoby posted in Buyer Personas, Music Merchant Marketing

[fa icon="comment"] 0 Comments

Did you know that moms are the #1 most powerful force in music retail for kids? Friends, family, teachers, and pop stars all play a role in sparking kids’ early love for music, but the ultimate decision-maker for most children’s first instrument experience is usually mom.

Read More [fa icon="long-arrow-right"]

Music Retailers: How's Your Reputation with Local DJs?

[fa icon="calendar'] Apr 17, 2018 10:00:00 AM / by Matt Jacoby posted in Music Merchant Marketing, DJs

[fa icon="comment"] 0 Comments

Local music stores have a persistently poor reputation among DJs, who often view them as too old-fashioned or stuffy. Plus, there’s an ongoing debate in the music business about whether DJs are even musicians, which certainly doesn’t help foster a good bond with music retailers.

Read More [fa icon="long-arrow-right"]

Is it Time to Reconsider Your Rent/Buy Relationships?

[fa icon="calendar'] Apr 10, 2018 10:00:00 AM / by Matt Jacoby posted in Strategy, Music Merchant Marketing

[fa icon="comment"] 0 Comments

In a music retail environment with aggressive competition, many companies are rethinking their traditional strategies for renting and selling instruments. The past 5 years have been especially brutal for U.S. brick-and-mortar music retailers, which have lost about 2.4% of their business to online sellers and worldwide imports.

Read More [fa icon="long-arrow-right"]