With all the talk and hype about inbound marketing and how it is good for your marketing team, it's easy to forget that it also benefits other departments in your company as well, especially your salespeople. In fact, did you know that sales has the potential to benefit even more than your marketing staff does? Seems pretty crazy to think about, but it's true.
Sales and Marketing. Ideally, they should go together like peanut butter and jelly— working together toward the shared goal of closing deals and increasing their company’s bottom line. In reality, many Sales and Marketing teams go together like peanut butter and motor oil.