Whether you’ve been in the music retail business for decades or are launching a new company, you need a solid marketing plan. But here’s something that’s not music to your ears: 22% of small business owners are unhappy with their marketing return on investment (ROI), and another 40% are unsure whether they’re getting any ROI at all from their existing plan.
Inbound marketing is a tricky concept for many music retailers. There are lots of moving parts to an inbound plan, and it can be hard to bring them all together into a cohesive strategy. But it’s a worthy project, because inbound marketing can bring 54% more leads than traditional marketing at 61% lower cost.
What would summer in Nashville be without high temps, sudden storms, and world-class music? This summer’s NAMM celebration in northern Tennessee had it all - sun, rain, all the greatest hits from the industry, plus fresh highlights that made it memorable. It also had a new building that added new excitement for attendees.
Last week I got into a bit of a rant about what defined MarTech and how advertising methods change but consumers don't. When I originally started brainstorming for that article, it turns out I had given birth to two separate streams of thought but didn't realize it until I started writing the final version of the first article. This article talks about how to stop advertising as a bad habit and is sort of like a part 2 to last week (or not). You decide. Onward!
Over the weekend I read an article that made me think and got me a bit heated. It complained about how the Martech (marketing technology) trend was like a pair of flared trousers (or any bad trend that we later regret and never admit to using or owning). However, the more I think about it and the fact that it was mostly right on email marketing, the only thing it really covered was email marketing versus social advertising. It felt a bit weak, so I'm here to drop my own beat on the matter.
It's hard to beat the convenience, reporting, clarity and efficiency that is bestowed upon us as marketers when using a marketing and sales automation platform like HubSpot, Marketo, or InflusionSoft. But even though some of these solutions are cheaper than others, it can still be hard for a smaller company to stomach the cost upfront before they even get a chance to put the key in the ignition on their inbound marketing machine.
With all the talk and hype about inbound marketing and how it is good for your marketing team, it's easy to forget that it also benefits other departments in your company as well, especially your salespeople. In fact, did you know that sales has the potential to benefit even more than your marketing staff does? Seems pretty crazy to think about, but it's true.
Being a young calf in a field full of incredibly talented inbound marketing agencies (who I look up to for inspiration and direction), it can be easy to get lost in the crowd or overlooked by potential clients who are looking for teams that have a few more years under their belts. And I completely understand their reason for doing so. But instead of getting all bent out of shape, I'd prefer to stick to my guns and be unbiased and helpful.
Inbound Marketing. It's a term that you hear more and more often these days but aren't quite sure how it applies to your own marketing strategy. For companies and organizations looking to increase sales and improve their marketing reach, inbound marketing has the potential to be a home run. In fact, organizations that have implemented an inbound culture properly have been shown to be 4 times more effective with hitting their sales goals and driving more revenue. And some even go all the way as to becoming a trusted thought leader in this industry, adding even more fuel to their fire.