In the Key of Sales

An Introduction to Marketing For Music Retailers & Brands

[fa icon="calendar'] Aug 14, 2018 10:00:00 AM / by Matt Jacoby

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Whether you’ve been in the music retail business for decades or are launching a new company, you need a solid marketing plan. But here’s something that’s not music to your ears: 22% of small business owners are unhappy with their marketing return on investment (ROI), and another 40% are unsure whether they’re getting any ROI at all from their existing plan.

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A Quick Guide to Inbound Marketing for Music Retail & Brands

[fa icon="calendar'] Aug 7, 2018 10:00:00 AM / by Matt Jacoby

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Inbound marketing is a tricky concept for many music retailers. There are lots of moving parts to an inbound plan, and it can be hard to bring them all together into a cohesive strategy. But it’s a worthy project, because inbound marketing can bring 54% more leads than traditional marketing at 61% lower cost.

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2018 Summer NAMM Wrap-Up

[fa icon="calendar'] Jul 17, 2018 10:00:00 AM / by Matt Jacoby

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What would summer in Nashville be without high temps, sudden storms, and world-class music? This summer’s NAMM celebration in northern Tennessee had it all - sun, rain, all the greatest hits from the industry, plus fresh highlights that made it memorable. It also had a new building that added new excitement for attendees.

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Stop Advertising, Start Giving a $h!t: It's What Your Customers Want

[fa icon="calendar'] Sep 5, 2017 10:00:00 AM / by Matt Jacoby

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Last week I got into a bit of a rant about what defined MarTech and how advertising methods change but consumers don't. When I originally started brainstorming for that article, it turns out I had given birth to two separate streams of thought but didn't realize it until I started writing the final version of the first article. This article talks about how to stop advertising as a bad habit and is sort of like a part 2 to last week (or not). You decide. Onward!

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Why Martech is More Than Email Marketing (And Includes Social Media)

[fa icon="calendar'] Aug 29, 2017 10:00:00 AM / by Matt Jacoby

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Over the weekend I read an article that made me think and got me a bit heated. It complained about how the Martech (marketing technology) trend was like a pair of flared trousers (or any bad trend that we later regret and never admit to using or owning).  However, the more I think about it and the fact that it was mostly right on email marketing, the only thing it really covered was email marketing versus social advertising.  It felt a bit weak, so I'm here to drop my own beat on the matter.

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Inbound Marketing Pricing Woes: How To Get Started on a Budget

[fa icon="calendar'] Aug 22, 2017 10:00:00 AM / by Matt Jacoby

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It's hard to beat the convenience, reporting, clarity and efficiency that is bestowed upon us as marketers when using a marketing and sales automation platform like HubSpot, Marketo, or InflusionSoft. But even though some of these solutions are cheaper than others, it can still be hard for a smaller company to stomach the cost upfront before they even get a chance to put the key in the ignition on their inbound marketing machine.

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Inbound Marketing for Small Businesses: Does it Really Work?

[fa icon="calendar'] Aug 15, 2017 10:00:00 AM / by Matt Jacoby

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Having been a freelance website designer for almost two decades, a lot of my clients were (very) small businesses that were based in small towns (population under 18,000), including a local single location credit union, a church, an insurance agency, a law office, a pool cue maker, a wedding planner, a wedding photobooth, a florist and a wedding cake maker.  While they were all different sizes of "small", I would have put them all in the same bucket labeled "may not be a good fit for inbound marketing". But that's not the case anymore.
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How to Make a Sales Team Successful with Inbound Marketing

[fa icon="calendar'] Aug 8, 2017 10:00:00 AM / by Matt Jacoby

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With all the talk and hype about inbound marketing and how it is good for your marketing team, it's easy to forget that it also benefits other departments in your company as well, especially your salespeople. In fact, did you know that sales has the potential to benefit even more than your marketing staff does? Seems pretty crazy to think about, but it's true.

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The Best Inbound Marketing Companies in Wisconsin

[fa icon="calendar'] Aug 1, 2017 10:00:00 AM / by Matt Jacoby

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Being a young calf in a field full of incredibly talented inbound marketing agencies (who I look up to for inspiration and direction), it can be easy to get lost in the crowd or overlooked by potential clients who are looking for teams that have a few more years under their belts. And I completely understand their reason for doing so. But instead of getting all bent out of shape, I'd prefer to stick to my guns and be unbiased and helpful.

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Should I Hire an Inbound Marketing Consultant?

[fa icon="calendar'] Jul 25, 2017 2:50:26 PM / by Matt Jacoby

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Inbound Marketing. It's a term that you hear more and more often these days but aren't quite sure how it applies to your own marketing strategy. For companies and organizations looking to increase sales and improve their marketing reach, inbound marketing has the potential to be a home run. In fact, organizations that have implemented an inbound culture properly have been shown to be 4 times more effective with hitting their sales goals and driving more revenue. And some even go all the way as to becoming a trusted thought leader in this industry, adding even more fuel to their fire.

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