In the Key of Inbound

Why Inbound Marketing: How to Get Buy-In From Your Organization

[fa icon="calendar'] May 23, 2017 10:00:00 AM / by Matt Jacoby posted in Inbound Marketing, Strategy

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I have been submersed and engaged with the inbound marketing community for about 4 years now. I've been both a customer of HubSpot and a partner agency. As an agency, I help spread "the good news" about the advantages inbound has over traditional marketing and how it can enhance those old school ways of advertising.  

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New Data Reveals Sales Isn’t That Worried About Lead Quality: Other Ways Marketers Should Help Sales

[fa icon="calendar'] May 16, 2017 8:00:00 AM / by Matt Jacoby posted in Inbound Marketing, Inbound Sales

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Sales and Marketing. Ideally, they should go together like peanut butter and jelly— working together toward the shared goal of closing deals and increasing their company’s bottom line. In reality, many Sales and Marketing teams go together like peanut butter and motor oil.

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Low Cost Marketing Ideas: How Inbound Can Save You Money

[fa icon="calendar'] Apr 6, 2017 10:00:00 AM / by Matt Jacoby posted in Traditional Marketing, Inbound Marketing

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During my time in the world of inbound marketing, I've gotten a sense of how small businesses who are comfortable with their marketing strategy are fearful of jumping from the familiar, short-term ROI ways of traditional marketing to the scary, long-term ROI ways of inbound marketing.  At first I thought they were crazy nuts, and I suppose I still do.  But now that it's grown on me more, I can see how that fear can actually be valid.

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Holistic Marketing: The Perfect Mix of Inbound And Outbound Marketing

[fa icon="calendar'] Jan 19, 2017 10:00:00 AM / by Matt Jacoby posted in Traditional Marketing, Inbound Marketing, Holistic Marketing

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In 2016, most business and organizations are utilizing both inbound and outbound marketing methods. This is referred to as holistic marketing, and it provides a way for companies to balance both strategies to see how they work together or to test which one works better for a particular industry. Are you using holistic marketing yet?

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SEO & Email Marketing for Small Business Owners: Tips from #INBOUND16

[fa icon="calendar'] Nov 26, 2016 1:33:07 PM / by Matt Jacoby posted in Inbound Marketing, SEO, Email Marketing

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Octave Media was lucky enough to attend INBOUND16, an inspiring and educational inbound marketing conference held annually in Boston, MA. We learned a ton about the newest and best within inbound marketing, and wanted to share the innovative lessons offered at this conference with you.

Previously, we covered 7 tips that we heard about blogging at INBOUND16. Today we will be taking a look at some new and easy to implement ideas that we discovered for improving SEO and email marketing for small business owners.

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8 Actionable Blogging Ideas from INBOUND16

[fa icon="calendar'] Nov 17, 2016 4:50:28 PM / by Matt Jacoby posted in Inbound Marketing, Blogging

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Octave Media was lucky enough to attend INBOUND16, an inspiring and educational inbound marketing conference held annually in Boston, MA. We learned a ton, and are committing to sharing the innovative lessons offered at this conference with you.

One topic that was examined at INBOUND16 was blogging. Frequently adding high quality content to your organization’s blog is an excellent way to see great results at a high rate of ROI, but many companies still struggle with getting an effective, measurable blogging program off the ground. To help anyone who is still struggling with getting started, here are eight actionable blogging ideas for new and existing bloggers from INBOUND16:

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Fall (and Holiday) 2016 Inbound Marketing News

[fa icon="calendar'] Sep 9, 2016 9:34:58 AM / by Matt Jacoby posted in From Our Office, Inbound Marketing, Strategy, Social Media

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Here at Octave Media, we are confident enough to admit that we don’t know everything. We get insights and inspirations from a number of sources, and we want to share those with you. Here are a few of our favorite fall 2016 articles (and some of our own recent posts) on a wide range of SEO, inbound, and small business marketing topics for all types of organizations.

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Summer 2016 Inbound Marketing News Round-Up

[fa icon="calendar'] Jul 7, 2016 1:03:30 PM / by Matt Jacoby posted in Inbound Marketing

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Here at Octave Media, we are confident enough to admit that we don’t know everything. We get insights and inspirations from a number of sources, and we want to share those with you. Here are a few of our favorite summer 2016 articles (and some of our own recent posts) on a wide range of SEO and inbound marketing topics for all types of businesses.

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5 Questions You Must Ask When Interviewing an Inbound Marketing Agency

[fa icon="calendar'] Jun 29, 2016 10:21:17 AM / by Matt Jacoby posted in Inbound Marketing

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Hiring an inbound marketing agency to help your business or practice can help you reach your goals. It can also be a waste of time and money that alienates your contacts and ruins your reputation. How do you know that you are hiring the best inbound marketing agency for your needs? A good place to start is by interviewing multiple agencies. Here are five questions that you must ask during that process.

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Top 3 Red Flags To Avoid When Looking For An Inbound Marketing Agency

[fa icon="calendar'] Jun 22, 2016 1:27:34 PM / by Matt Jacoby posted in Inbound Marketing

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Last week, we discussed 3 things to avoid when looking for an SEO company. This week, we are giving inbound marketing agencies the same treatment. Inbound marketing is not one tool or tactic - it encompasses everything that brings customers to you, versus outbound marketing activities that require you to get customers attention. Inbound marketing is a popular blog post or video that draws new customers to your website, outbound marketing is a billboard or TV commercial.

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