In the Key of Inbound

How Growth Driven Design Makes Sure You Take Care of Your Best Employee

[fa icon="calendar'] Mar 24, 2016 5:04:50 PM / by Matt Jacoby posted in Growth Driven Design

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What is Bad User Experience Design Costing You?

[fa icon="calendar'] Mar 9, 2016 8:18:11 AM / by Matt Jacoby posted in Growth Driven Design

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“I didn’t know that you even offered that!”

“ I couldn’t find what I needed on your site.”

“Can you walk me through how to do this?”

“I don’t understand what to do on your website.”

If you are hearing these comments from your customers, it’s beyond time to improve the user experience on your website. In 2016, a current, responsive website with a great user experience is required.

What is user experience? It’s is everything that happens when someone uses your website. Often abbreviated as UX, it is primarily measured by how enjoyable or easy a site was to use. As technology and how we use it changes, your user experience design will need updating just like old photos. One way to avoid having to do a long, expensive total website overhaul every few years is to focus your site updates and budget on growth driven design.

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4 Ways the Traditional Web Development Model is Broken

[fa icon="calendar'] Nov 24, 2015 10:00:00 AM / by Matt Jacoby posted in Growth Driven Design

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If you’ve ever been involved in a website redesign project, either from the client’s perspective or the agency/designer’s perspective, it’s likely that you did not fully enjoy the process.

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12 Things to Consider Before Embarking on a Website Redesign

[fa icon="calendar'] Nov 3, 2015 10:00:00 AM / by Matt Jacoby posted in Website Management, Strategy, Growth Driven Design

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Kudos to you and your team for deciding to move forward with redesigning your organization's website!  I bet you're ready to dive right in and pick colors, fonts, images and write content right?  Whoa, slow down there, buddy.  While those are important later in the process, it would be wise to make sure you focus on a few other things first.
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Why Do I Need a Website?

[fa icon="calendar'] Oct 27, 2015 10:00:00 AM / by Matt Jacoby posted in Website Management, Inbound Marketing, Growth Driven Design

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Your heart.  It brings blood in.  It sends blood out.  It acts as a pump to keep things moving through your body via the circulatory system.  Its primary purpose is to keep you alive.  Kind of like your website.

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What is a Good Bounce Rate and What It Means For Your Website

[fa icon="calendar'] Oct 20, 2015 10:00:00 AM / by Matt Jacoby posted in Website Management, Inbound Marketing, SEO, Strategy, Growth Driven Design

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The average person visiting this article may think a bounce rate is the speed at which you can dribble a basketball or the frequency a child can move inside a bouncy house.  If you think either of these, you would be wrong and should immediately exit this page.

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5 Things to Assess Before Deciding You Need a Website Redesign

[fa icon="calendar'] Oct 13, 2015 10:00:00 AM / by Matt Jacoby posted in Growth Driven Design

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Let's set the scene: your boss tells you the current website hasn't been updated in awhile and could use a complete makeover.  There's absolutely nothing good about the site and everyone just thinks it's awful.  Awwwww fudge!

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