You’ve probably got a picture of the ideal patient in your mind. As someone who sees patients all day every day, you are engaging with different types of people who come to you for cleanings and procedures.
Having a dentistry practice can be rewarding because you're helping people maintain their oral health. But if new patients seem hard to come by, it might be time to assess your digital marketing strategy.
Who doesn’t love a freebie? It’s definitely a great way to get people in the door. Sure they may feel gimmicky and cheap, but sometimes the easiest ways to market your practice are as easy as adding your logo to several free giveaway items or offering specials to your existing patients.
Marketing with Google can be a tough nut to crack open, even for some experienced marketers. And the fact that Google is always moving the cheese when the whole world seems to be scrambling for the last place it was located doesn't help either.
Does your dental office have a website? If so, you may have heard of SEO or search engine optimization. You might also know that it can boost your website traffic.
Social media is a must in today’s society, and so is being a social dental practice. Whether you prefer Facebook, Twitter, Instagram, Pinterest, or any other platform, social media offers unique and engaging ways for your dental practice to interact with patients. Of course, the content should be interesting and relevant— never just post something because you’ve heard you should post frequently.
More and more people are taking to the internet to investigate their healthcare providers prior to making an appointment. Your website should look professional and answer their questions as well as establish you as an expert in your field. Does your practice's website win the day by correctly implementing these 5 tips?
If you’re spending all your time in your office, you’re not going to meet potential patients. Head out into your community with your staff and make your face a familiar one. Patients will feel more connected to a dentist that they see outside of the office.
Of course, we're a big proponent of inbound marketing. Nothing could ever change that! However, sometimes relying on a tried and true traditional method to attract new dental patients can be the best approach. And sometimes, it's possible to put a new spin on an old favorite.
When you're the owner of a dental practice, making time in your chaotic schedule for anything that's not teeth-related can seem like an impossible feat. You may even be thinking that some of those additional business operations that take up valuable patient time, as continuous marketing efforts, are unnecessary. But by taking a little time upfront to do the proper planning, you can ease the burden quite a bit.