In the Key of Inbound

Marketing for Dentists: How to Create Your Patient Marketing Persona

[fa icon="calendar'] May 9, 2017 10:00:00 AM / by Matt Jacoby posted in Buyer Personas, Dentist Marketing

[fa icon="comment"] 0 Comments

You’ve probably got a picture of the ideal patient in your mind. As someone who sees patients all day every day, you are engaging with different types of people who come to you for cleanings and procedures.

Read More [fa icon="long-arrow-right"]

Which Types of Digital Marketing are Best for Dentists?

[fa icon="calendar'] May 4, 2017 10:00:00 AM / by Matt Jacoby posted in Dentist Marketing

[fa icon="comment"] 0 Comments

Having a dentistry practice can be rewarding because you're helping people maintain their oral health. But if new patients seem hard to come by, it might be time to assess your digital marketing strategy.

Read More [fa icon="long-arrow-right"]

Free Toothbrush Samples: Are You Attracting Patients with Freebies?

[fa icon="calendar'] May 2, 2017 10:00:00 AM / by Matt Jacoby posted in Dentist Marketing

[fa icon="comment"] 0 Comments

Who doesn’t love a freebie? It’s definitely a great way to get people in the door. Sure they may feel gimmicky and cheap, but sometimes the easiest ways to market your practice are as easy as adding your logo to several free giveaway items or offering specials to your existing patients.

Read More [fa icon="long-arrow-right"]

Dental Marketing with Google: A Starter Guide to Expanding Your Reach

[fa icon="calendar'] Apr 25, 2017 10:00:00 AM / by Matt Jacoby posted in SEO, Dentist Marketing

[fa icon="comment"] 0 Comments

Marketing with Google can be a tough nut to crack open, even for some experienced marketers.  And the fact that Google is always moving the cheese when the whole world seems to be scrambling for the last place it was located doesn't help either.

Read More [fa icon="long-arrow-right"]

How Local Citation Building will Draw More Patients

[fa icon="calendar'] Apr 20, 2017 10:00:00 AM / by Matt Jacoby posted in SEO, Dentist Marketing

[fa icon="comment"] 0 Comments

Does your dental office have a website? If so, you may have heard of SEO or search engine optimization. You might also know that it can boost your website traffic.

Read More [fa icon="long-arrow-right"]

Social Dental Tips: The Ultimate Guide to Social Media for Dentists

[fa icon="calendar'] Apr 18, 2017 10:00:00 AM / by Matt Jacoby posted in Social Media, Dentist Marketing

[fa icon="comment"] 0 Comments

Social media is a must in today’s society, and so is being a social dental practice. Whether you prefer Facebook, Twitter, Instagram, Pinterest, or any other platform, social media offers unique and engaging ways for your dental practice to interact with patients. Of course, the content should be interesting and relevant— never just post something because you’ve heard you should post frequently.

Read More [fa icon="long-arrow-right"]

Dentist Marketing 101: 5 Tips to Beef Up Your Practice's Website

[fa icon="calendar'] Apr 11, 2017 10:00:00 AM / by Matt Jacoby posted in Dentist Marketing

[fa icon="comment"] 0 Comments

More and more people are taking to the internet to investigate their healthcare providers prior to making an appointment. Your website should look professional and answer their questions as well as establish you as an expert in your field. Does your practice's website win the day by correctly implementing these 5 tips?

Read More [fa icon="long-arrow-right"]

Dentist Marketing Ideas: Increase Your Local Community Involvement

[fa icon="calendar'] Apr 4, 2017 10:00:00 AM / by Matt Jacoby posted in Dentist Marketing

[fa icon="comment"] 0 Comments

If you’re spending all your time in your office, you’re not going to meet potential patients. Head out into your community with your staff and make your face a familiar one. Patients will feel more connected to a dentist that they see outside of the office.

Read More [fa icon="long-arrow-right"]

How to Get More Dental Patients with Greeting Cards

[fa icon="calendar'] Mar 28, 2017 10:00:00 AM / by Matt Jacoby posted in Dentist Marketing

[fa icon="comment"] 0 Comments

Of course, we're a big proponent of inbound marketing. Nothing could ever change that! However, sometimes relying on a tried and true traditional method to attract new dental patients can be the best approach. And sometimes, it's possible to put a new spin on an old favorite.

Read More [fa icon="long-arrow-right"]

How to Get More Dental Patients in the Door with a Good Marketing Plan

[fa icon="calendar'] Mar 21, 2017 10:00:00 AM / by Matt Jacoby posted in Dentist Marketing

[fa icon="comment"] 0 Comments

When you're the owner of a dental practice, making time in your chaotic schedule for anything that's not teeth-related can seem like an impossible feat. You may even be thinking that some of those additional business operations that take up valuable patient time, as continuous marketing efforts, are unnecessary. But by taking a little time upfront to do the proper planning, you can ease the burden quite a bit.

Read More [fa icon="long-arrow-right"]

Subscribe to Email Updates

Do you have questions about Inbound Marketing?  Let me buy coffee and we can chat.