In the Key of Sales

5 Steps to Creating a Solid Music Retail Marketing Plan

[fa icon="calendar'] Sep 11, 2018 10:00:00 AM / by Matt Jacoby

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When you think of marketing, does your mind go straight to sales? That’s a common connection to make, but marketing goes far beyond selling. Marketing is about expanding your brand recognition and understanding your customers’ deepest needs, so customer traffic flows naturally to your store and website.

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An Intro to the Marketing Funnel for Music Retailers

[fa icon="calendar'] Jun 26, 2018 10:00:00 AM / by Matt Jacoby

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The marketing funnel is something marketers understand well, but music retailers aren’t always familiar with. Your marketing funnel is critically important because it allows you to attract and convert new music retail customers, day after day.

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Music and the Power of Moms

[fa icon="calendar'] Apr 24, 2018 10:00:00 AM / by Matt Jacoby

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Did you know that moms are the #1 most powerful force in music retail for kids? Friends, family, teachers, and pop stars all play a role in sparking kids’ early love for music, but the ultimate decision-maker for most children’s first instrument experience is usually mom.

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Why The Music Retail Industry Needs Buyer Personas

[fa icon="calendar'] Nov 7, 2017 10:00:00 AM / by Matt Jacoby

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Just like any other business, a music merchant needs to focus on increasing its brand awareness and staying relevant in the eyes of potential customers.  Your business is no different.  So how can you reach more people and make sure they find your music business interesting and relevant to them?

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How to Create Your Music Retail Industry Buyer Persona

[fa icon="calendar'] Sep 26, 2017 10:00:00 AM / by Matt Jacoby

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You’ve probably got a picture of the ideal customer in your mind. As someone who interacts with music customers all day every day, you are engaging with different types of people who come to you for your expertise and quality products and service.

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Marketing Ideas for Christmas: A Guide for Wisconsin Small Businesses

[fa icon="calendar'] Jan 31, 2017 10:00:00 AM / by Matt Jacoby

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With it being only a month into the new year, it may seem like a strange time to talk about marketing ideas for Christmas. We’re starting soon because planning in advance is essential for success. Were you able to accomplish all of the marketing projects you planned for 2016, or did the end of the year sneak up on you with many opportunities not taken? Don’t be in that situation again in 2017 - here are 5 marketing ideas that will help small businesses make that most of Christmas, and other holidays and events throughout the year.

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Choosing The Best Social Media Platforms For Your Audience

[fa icon="calendar'] Apr 29, 2016 12:21:05 PM / by Matt Jacoby

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Social media has changed the way that we communicate, relate, and even do business. For companies looking to expand or update their social media marketing, getting a handle on this ever-evolving world is intimidating. It can be hard to keep all of those glasses full, particularly when each one requires a slightly different flavor of content. The first step in getting your social media marketing strategy under control is to pick the best platforms for reaching your audience. How do you do that? Consider these factors:

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Attract your Nonprofit Marketing Personas through Storytelling

[fa icon="calendar'] Jun 23, 2015 10:00:00 AM / by Matt Jacoby

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Your nonprofit organization does a lot of great things for its cause each year.  Give your executive director a big hug (ask permission first)!  It's one thing to share testimonials and simple overviews of your accomplishments on the organization's website, but have you really, truly embraced the full potential of storytelling?

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What is a Marketing Persona and How Does it Apply to my Strategy?

[fa icon="calendar'] Feb 24, 2015 10:00:00 AM / by Matt Jacoby

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I CAN HAZ CHEEZBURGER. You're right, I'll agree with you. That line does not sound like it's in English. But it does raise a valid question: who is the target audience of a website that was named after a mispelled cheeseburger and populated with a bunch of cat photos and videos?  How did the creators of such a popular site know who they were targeting?  Chances are, they created marketing personas.

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