In the Key of Inbound

Marketing for Dentists: How to Create Your Patient Marketing Persona

[fa icon="calendar'] May 9, 2017 10:00:00 AM / by Matt Jacoby posted in Buyer Personas, Dentist Marketing

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You’ve probably got a picture of the ideal patient in your mind. As someone who sees patients all day every day, you are engaging with different types of people who come to you for cleanings and procedures.

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Marketing Ideas for Christmas: A Guide for Wisconsin Small Businesses

[fa icon="calendar'] Jan 31, 2017 10:00:00 AM / by Matt Jacoby posted in Buyer Personas, Email Marketing, Holistic Marketing

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With it being only a month into the new year, it may seem like a strange time to talk about marketing ideas for Christmas. We’re starting soon because planning in advance is essential for success. Were you able to accomplish all of the marketing projects you planned for 2016, or did the end of the year sneak up on you with many opportunities not taken? Don’t be in that situation again in 2017 - here are 5 marketing ideas that will help small businesses make that most of Christmas, and other holidays and events throughout the year.

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5 Ways Your Nonprofit Can Get More Donations Using Social Media

[fa icon="calendar'] Oct 7, 2016 9:55:38 AM / by Matt Jacoby posted in Buyer Personas, Nonprofit Marketing, Social Media

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Social media marketing can be very powerful, but many nonprofit organizations struggle with knowing how to use platforms like Facebook effectively. When resources are already stretched thin, it can be tempting to put social media on the back burner, particularly if you have just not seen real results from your efforts. To help your organization do more (in less time) on social media, here are five ways that you can increase the amount of donations you get via social media.

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Choosing The Best Social Media Platforms For Your Audience

[fa icon="calendar'] Apr 29, 2016 12:21:05 PM / by Matt Jacoby posted in Buyer Personas, Social Media

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Social media has changed the way that we communicate, relate, and even do business. For companies looking to expand or update their social media marketing, getting a handle on this ever-evolving world is intimidating. It can be hard to keep all of those glasses full, particularly when each one requires a slightly different flavor of content. The first step in getting your social media marketing strategy under control is to pick the best platforms for reaching your audience. How do you do that? Consider these factors:

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5 Steps to Creating a Solid Nonprofit Marketing Plan

[fa icon="calendar'] Jun 30, 2015 10:00:00 AM / by Matt Jacoby posted in Buyer Personas

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For many nonprofit organizations, marketing is an unfamiliar concept. It is important for those in charge of these organizations to understand that marketing is more than just getting donations or making sales.

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Attract your Nonprofit Marketing Personas through Storytelling

[fa icon="calendar'] Jun 23, 2015 10:00:00 AM / by Matt Jacoby posted in Buyer Personas

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Your nonprofit organization does a lot of great things for its cause each year.  Give your executive director a big hug (ask permission first)!  It's one thing to share testimonials and simple overviews of your accomplishments on the organization's website, but have you really, truly embraced the full potential of storytelling?

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Why You Need Nonprofit Marketing Personas

[fa icon="calendar'] Jun 16, 2015 10:00:00 AM / by Matt Jacoby posted in Buyer Personas

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Just like any other business, a nonprofit needs to focus on increasing its brand awareness and staying relevant in the eyes of potential donors, sponsors and volunteers.  Your organization is no different.  So how can you reach more people and make sure they find your nonprofit interesting and relevant to them?

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What is a Marketing Persona and How Does it Apply to my Strategy?

[fa icon="calendar'] Feb 24, 2015 10:00:00 AM / by Matt Jacoby posted in Inbound Marketing, Buyer Personas

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I CAN HAZ CHEEZBURGER. You're right, I'll agree with you. That line does not sound like it's in English. But it does raise a valid question: who is the target audience of a website that was named after a mispelled cheeseburger and populated with a bunch of cat photos and videos?  How did the creators of such a popular site know who they were targeting?  Chances are, they created marketing personas.

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