In the Key of Sales

10 Ways Music Retailers (and Brands) Can Be Better Bloggers

[fa icon="calendar'] Jul 10, 2018 10:00:00 AM / by Matt Jacoby

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Blogs are everywhere, and that’s good news for the music industry. Music fans love reading about music - in fact, they crave it and actively seek out other fans’ opinions, reviews, videos, and behind-the-scenes experiences. From pop stars to specialty guitars, there are endless possibilities for music-related blog post topics.

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Music Marketing Strategies: Get More Customers Using Organic Search

[fa icon="calendar'] Oct 17, 2017 10:00:00 AM / by Matt Jacoby

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Have you ever wondered why other music merchants in your area come up before you on the first page of Google? There are at least 200 (or more) possible ranking factors that Google looks at to help it prioritize the pool of results, but there's currently a few that stand out above the rest.

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8 Actionable Blogging Ideas from INBOUND16

[fa icon="calendar'] Nov 17, 2016 4:50:28 PM / by Matt Jacoby

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Octave Media was lucky enough to attend INBOUND16, an inspiring and educational inbound marketing conference held annually in Boston, MA. We learned a ton, and are committing to sharing the innovative lessons offered at this conference with you.

One topic that was examined at INBOUND16 was blogging. Frequently adding high quality content to your organization’s blog is an excellent way to see great results at a high rate of ROI, but many companies still struggle with getting an effective, measurable blogging program off the ground. To help anyone who is still struggling with getting started, here are eight actionable blogging ideas for new and existing bloggers from INBOUND16:

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