In the Key of Sales

Start the New Year Right by Evaluating Your Website

[fa icon="calendar"] Jan 2, 2018 10:00:00 AM / by Matt Jacoby


I see it time and time again.  You have a website for your business but fail to realize its full potential.  You think just because it exists people will naturally find you, so you build it and leave it to work its "magic".  The problem is, the "if you build it, they will come" plan doesn't necessarily work that easily.  It may be a good time to evaluate your website for the coming year.

New Year = New Goals

What is your website supposed to be doing for you and your business?  That's up to you to decide!  This year, how many new visitors should your website generate?  How about new leads?  Or maybe new customers?  

If your business website is already performing so-so, maybe the goal of your website this year is to boost organic traffic and increase the number of conversions.  If you have been meaning to launch that new blog, maybe your goal should be to work on that blogging strategy.  If you're already blogging, maybe the goal is to increase how frequently you are publishing.  The possibilities are endless!


Website Assessment Checklist

All you need to get started is a cup of coffee, a pencil and paper, and 25 minutes to answer these starter questions.  That doesn't sound so hard now, does it? 

  • When was the last time my website was redesigned?
  • Does the current website design still serve the needs of my business?
  • Does my current website have a specific purpose?  If so, is it achieving that purpose? 
  • When was the last time I looked at my website's analytics?  
  • What are those metrics and can I use those as a baseline to make them better this year?
  • Is there a place to add a blog to my site?  Do I have time to consistently blog, or blog more often?
  • Does it make sense to setup a maintenance schedule for my website?

Remember, these are just a few basic questions to get you thinking.  This list is in no way a comprehensive list of what to consider when tackling your next website project.  

Do you have other questions that may be a good fit for this list?  Mention them in the comments below and I'd be happy to consider adding them!


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Topics: Website Management

Matt Jacoby

Written by Matt Jacoby

Matt is the Chief Percussion Officer and VP of Cadence Strategy at Octave Media. When he's not helping music merchants develop an automated system to increase website sales, he enjoys spending time with his wife and two little men.