In the Key of Sales

Music Retailers: How to Attract Customers Using Digital Marketing

[fa icon="calendar"] Oct 10, 2017 10:00:00 AM / by Matt Jacoby

Music Retailers: How to Attract Customers Using Digital Marketing

Having a music business can be rewarding because you're helping people find their artistic and creative passions. But if new customers seem hard to come by, it might be time to assess your digital marketing strategy.

Digital marketing can play a big role in the number of customers drawn to your space. Why? Because people use the internet to determine which services they will use, even locally.

That's why it's crucial to know which types of digital marketing are available to you when incorporating them into your strategy. 

In this guide, we'll go over several different methods of digital marketing and their benefits, including:

  • Content and web design
  • Social media
  • Local SEO

If you're ready to take your digital marketing to the next level, read on.




Types of Digital Marketing for Music Retailers

Music Retailers are a niche market. That's why we're focusing our discussion in this guide on types of digital marketing that can play a part in how to attract customers to your business.

By employing these methods, you'll increase traffic to your website and to your physical location(s). That can lead to more conversions or new customers both online and offline.


Content and Web Design

Content can mean a number of things, including the text on your about page, blogs, guest blogs, reviews & testimonials, infographics, and videos.

While in the past it was considered a good practice to stuff as many keywords into content as possible. That's no longer the case.

Good user experience is key. That means producing helpful, shareable content.

It also means including the right CTAs, or calls-to-action. That's where website design comes in.

If you have a service page on your musical instrument repair program, you might want to include a form at the bottom inviting new customers to contact you to setup an appointment or quick phone to discuss the instrument in question. There's your CTA.

Users love CTAs because it tells them what you want them to do, or what you want them to get out of the content they're consuming. It's human nature to look for a "next step" after completing another step, such as watching a video or reading an article.  Be sure all pages have some kind of call to action that aligns with what you want your visitor to do next. 

This is how they are guided through your buying process without face-to-face interactions.


Social Media

Social media is a great way to connect with future and existing customers to let them see who you are. For music businesses, this can have multiple benefits:

  • Potential customers see that you're an expert.
  • Customers see the human element, which can improve your customer experience.
  • Social media creates channels that allow people to share your content.

If you want to increase foot traffic and attract customers to any of your locations or website, social media is a requirement in keeping your business top of mind.


Local SEO

Local SEO is crucial for music businesses. The evidence is in: 46% of all Google searches are local searches. That means almost half of all users are looking for something near them.

On mobile, the growth is even more impressive. Local mobile searches are increasing at an annual rate of 146%. That's a year-over-year increase, and it means that you need to be mobile-friendly and practice great local SEO.




Next Steps

No matter which types of digital marketing you opt to focus on, if you want to continue to grow your business, you need to make sure you're including several methods in your marketing strategy.

If you have more questions about how digital marketing can help your music business thrive, we welcome you to contact us for a chat about your business, its needs, and your current approach toward digital marketing.


Looking for more ideas to bring more digital marketing to your music business? Download our 20 Great Marketing Ideas for Music Merchants ebook.


20 Great Marketing Ideas to Promote Your Music Business


Topics: Music Merchant Marketing

Matt Jacoby

Written by Matt Jacoby

Matt is the Chief Percussion Officer and VP of Cadence Strategy at Octave Media. When he's not helping music merchants develop an automated system to increase website sales, he enjoys spending time with his wife and two little men.