In the Key of Inbound

How Local Citation Building will Draw More Patients

[fa icon="calendar"] Apr 20, 2017 10:00:00 AM / by Matt Jacoby

How Local Citation Building will Draw More Patients

Does your dental office have a website? If so, you may have heard of SEO or search engine optimization. You might also know that it can boost your website traffic.

More website traffic means more patients.

You might even know that there's such a thing as local SEO, and that it targets your strategy toward potential customers in your area.

An important part of local SEO is local citation building, which can not only help draw potential customers to your website, but also to your office.

That's because local citations include important information like the phone or address of your office. That information is exactly what most local searchers are looking for.

Does this really affect dentistry offices? If you're wondering if you really need local citation building, you do. In fact, 51% of consumers find new dentists via search engines.

Now that you know you need local citations, let's look at how they actually work.

 

Drawing Patients With Local Citation Building

There are two ways that local citations can draw new patients--indirectly and directly.

Local citations can help your SEO. That's the indirect method. The direct method means providing potential patients with the information they need to contact you. 

The direct method means providing potential patients with the information they need to contact you. 

 

Local Citations for Local SEO

The algorithms search engines use are complicated.

What we can tell after analyzing data and trends are the practices that can boost SERP (search engine results page) rankings.

Building local citations is one such practice. 

Local citations attach your NAP (name, address, phone number) to your business and website. Users seeking that information can find it with ease for a better user experience. 

Better user experiences can lead to higher rankings in search engines.

 

Local Citations for Local Patients

In a more direct way, local citations can draw patients by providing them the NAP information they need in order to contact or visit your dental office. 

People love having information handy at their fingertips so if your NAP data comes up right away in their SERP, that can increase the chance that you'll be the dentist they call when they have a toothache or need a cleaning.

 

Where and how can you build local citations?

Knowing where to build local citations is important because if you put information where no one can find it, then those searchers won't find you.

Here's a list of places to build citations:

  • Data aggregators
  • Directories specific to the dental industry
  • Location-based directories
  • Review sites
  • Newspaper or blogger websites

Many business owners make the mistake of thinking that their search engine listing is a local citation. Were citation building as simple as that, everyone would have the best citations available.

To properly build local citations takes time and expertise. If you can find that expertise aligned with the dental industry, results can be even more powerful.

If you still have questions about local citations, how they can help, and how to build them for your dentistry practice, we invite you to contact us.

 

Download our 25 Great Marketing Ideas for Dental Practices Idea Book

 

Topics: SEO, Dentist Marketing

Matt Jacoby

Written by Matt Jacoby

Matt is the owner of Octave Media, has been developing websites for 20+ years and helping businesses grow online with inbound marketing for 4 years. He enjoys spending time with his wife and two boys. Long walks on the beach aren't half bad either.