In the Key of Marketing

How Local Citation Building Will Draw More Music Customers

[fa icon="calendar"] Dec 5, 2017 10:00:00 AM / by Matt Jacoby

How Local Citation Building will Draw More Music Customers

Does your music business have a website? If so, you may have heard of SEO or search engine optimization. You might also know that it can boost your website traffic.

More website traffic means more customers.

You might even know that there's such a thing as local SEO, and that it targets your strategy toward potential customers in your area.

An important part of local SEO is local citation building, which can not only help draw potential customers to your website, but also to your physical storefront as well.

That's because local citations include important information like the phone or address of your retail space. That information is exactly what most local searchers are looking for.

Does this really affect music stores? If you're wondering if you really need local citation building, you do. In fact, local searches lead 50% of mobile users and 34% of computer and tablet users to visit stores within a day of searching.

Now that you know you need local citations, let's look at how they actually work.


Drawing Customers With Local Citation Building

There are two ways that local citations can draw new customers--indirectly and directly.

Local citations can help your SEO. That's the indirect method. The direct method means providing potential customers with the information they need to contact you. 


Local Citations for Local SEO

The algorithms search engines use are complicated.

What we can tell after analyzing data and trends are the practices that can boost SERP (search engine results page) rankings.

Building local citations is one such practice. 

Local citations attach your NAP (name, address, phone number) to your business and website. Users seeking that information can find it with ease for a better user experience. 

Better user experiences can lead to higher rankings in search engines.


Local Citations for Local Customers

In a more direct way, local citations can draw customers by providing them the NAP information they need in order to contact or visit your music store or business. 

Musicians love having information handy at their fingertips so if your NAP data comes up right away in their SERP, that can increase the chance that you'll be the shop they call when they have a gig or need reeds, a guitar or drumsticks.


Where and how can you build local citations?

Knowing where to build local citations is important because if you put information where no one can find it, then those searchers won't find you.

Here's a list of places to build citations:

  • Data aggregators
  • Directories specific to the music industry
  • Location-based directories
  • Review sites
  • Newspaper or blogger websites

Many business owners make the mistake of thinking that their search engine listing is a local citation. Were citation building as simple as that, everyone would have the best citations available.

To properly build local citations takes time and expertise. If you can find that expertise aligned with the music industry, results can be even more powerful.

If you still have questions about local citations, how they can help, and how to build them for your music business, we invite you to contact us.


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Topics: SEO, Music Merchant Marketing

Matt Jacoby

Written by Matt Jacoby

Matt is the Chief Percussion Officer and VP of Cadence Strategy at Octave Media. When he's not helping music merchants develop an automated system to increase website sales, he enjoys spending time with his wife and two little men.