Who doesn’t love a freebie? It’s definitely a great way to get people in the door. Sure they may feel gimmicky and cheap, but sometimes the easiest ways to market your business are as easy as adding your logo to several free giveaway items or offering specials to your existing customers for their years of loyalty.
If you're having some trouble getting the creative juices flowing or finding the inspiration to comfortably implement a free promotion at your business, we've got your back!
Meet New Future Artists with Free or Discounted Instrument Lessons or Workshops
I'll be the first to admit I haven't really seen a lot of freebie promotions at music businesses where I've lived, but in today's economy consumers are more and more looking for "free trials" and "try before you buy" type promotions, especially with online services.
For all we know, that mindset could start to transfer to physical services like music lessons, instrument purchases or audio and lighting equipment sales. To be an innovator in your space, it could be well worth the experiment to try this kind of promotion to see how it resonates with your community.
To take it a step further, you could offer a free or discounted lesson, workshop or other event opportunity to existing customers who refer new customers via your shiny new referral program (hint, hint).
Make New Friends with Free Guitar Picks & Accessories
This might seem silly, but it’s definitely incentivizing.
People love to get free stuff, and giving them free guitar picks or other small accessories with your logo on it is a great way to keep your business on their mind at least once a day. (That is, if they’re practicing their instrument regularly!)
This can be particularly effective in schools. Offer all students or band students a free accessory along with a card that sends parents to a link offering information about regular music lessons or workshops as well as a discount on the child’s first event, and you’re going to start building relationships early on with entire families.
To go beyond just giving out free accessories to kids, you could approach your local school district and see about organizing an official music fair or "holiday" and make an afternoon event out of it at the schools. Of course the kids will love it because they don't have to be in class, but that way you can make learning about the benefits of music a bit more fun while also getting your business in front of the local community.
Free guitar picks and other free goodies are always a great way to attract new business. They can also be tied into your master marketing plan in some way to give them a little more purpose and to potentially measure the impact they have on your bottom line using analytic tools.
However, be sure that you do your research prior to promoting the offer you select. You don’t want to offer the exact same incentive as every other music business in town. Your advertised specials should be different enough to catch customers’ attention, thus winning their business.
Looking for more ideas to bring more digital marketing to your music business? Download our 20 Great Marketing Ideas for Music Merchants ebook.