In the Key of Inbound

Matt Jacoby

Matt is the owner of Octave Media, has been developing websites for 20+ years and helping businesses grow online with inbound marketing for 4 years. He enjoys spending time with his wife and two boys. Long walks on the beach aren't half bad either.

Recent Posts

Why Inbound Marketing: How to Get Buy-In From Your Organization

[fa icon="calendar'] May 23, 2017 10:00:00 AM / by Matt Jacoby posted in Inbound Marketing, Strategy

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I have been submersed and engaged with the inbound marketing community for about 4 years now. I've been both a customer of HubSpot and a partner agency. As an agency, I help spread "the good news" about the advantages inbound has over traditional marketing and how it can enhance those old school ways of advertising.  

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New Data Reveals Sales Isn’t That Worried About Lead Quality: Other Ways Marketers Should Help Sales

[fa icon="calendar'] May 16, 2017 8:00:00 AM / by Matt Jacoby posted in Inbound Marketing, Inbound Sales

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Sales and Marketing. Ideally, they should go together like peanut butter and jelly— working together toward the shared goal of closing deals and increasing their company’s bottom line. In reality, many Sales and Marketing teams go together like peanut butter and motor oil.

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Marketing for Dentists: How to Create Your Patient Marketing Persona

[fa icon="calendar'] May 9, 2017 10:00:00 AM / by Matt Jacoby posted in Buyer Personas, Dentist Marketing

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You’ve probably got a picture of the ideal patient in your mind. As someone who sees patients all day every day, you are engaging with different types of people who come to you for cleanings and procedures.

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Which Types of Digital Marketing are Best for Dentists?

[fa icon="calendar'] May 4, 2017 10:00:00 AM / by Matt Jacoby posted in Dentist Marketing

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Having a dentistry practice can be rewarding because you're helping people maintain their oral health. But if new patients seem hard to come by, it might be time to assess your digital marketing strategy.

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Free Toothbrush Samples: Are You Attracting Patients with Freebies?

[fa icon="calendar'] May 2, 2017 10:00:00 AM / by Matt Jacoby posted in Dentist Marketing

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Who doesn’t love a freebie? It’s definitely a great way to get people in the door. Sure they may feel gimmicky and cheap, but sometimes the easiest ways to market your practice are as easy as adding your logo to several free giveaway items or offering specials to your existing patients.

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Dental Marketing with Google: A Starter Guide to Expanding Your Reach

[fa icon="calendar'] Apr 25, 2017 10:00:00 AM / by Matt Jacoby posted in SEO, Dentist Marketing

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Marketing with Google can be a tough nut to crack open, even for some experienced marketers.  And the fact that Google is always moving the cheese when the whole world seems to be scrambling for the last place it was located doesn't help either.

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How Local Citation Building will Draw More Patients

[fa icon="calendar'] Apr 20, 2017 10:00:00 AM / by Matt Jacoby posted in SEO, Dentist Marketing

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Does your dental office have a website? If so, you may have heard of SEO or search engine optimization. You might also know that it can boost your website traffic.

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Social Dental Tips: The Ultimate Guide to Social Media for Dentists

[fa icon="calendar'] Apr 18, 2017 10:00:00 AM / by Matt Jacoby posted in Social Media, Dentist Marketing

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Social media is a must in today’s society, and so is being a social dental practice. Whether you prefer Facebook, Twitter, Instagram, Pinterest, or any other platform, social media offers unique and engaging ways for your dental practice to interact with patients. Of course, the content should be interesting and relevant— never just post something because you’ve heard you should post frequently.

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Dentist Marketing 101: 5 Tips to Beef Up Your Practice's Website

[fa icon="calendar'] Apr 11, 2017 10:00:00 AM / by Matt Jacoby posted in Dentist Marketing

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More and more people are taking to the internet to investigate their healthcare providers prior to making an appointment. Your website should look professional and answer their questions as well as establish you as an expert in your field. Does your practice's website win the day by correctly implementing these 5 tips?

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Low Cost Marketing Ideas: How Inbound Can Save You Money

[fa icon="calendar'] Apr 6, 2017 10:00:00 AM / by Matt Jacoby posted in Traditional Marketing, Inbound Marketing

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During my time in the world of inbound marketing, I've gotten a sense of how small businesses who are comfortable with their marketing strategy are fearful of jumping from the familiar, short-term ROI ways of traditional marketing to the scary, long-term ROI ways of inbound marketing.  At first I thought they were crazy nuts, and I suppose I still do.  But now that it's grown on me more, I can see how that fear can actually be valid.

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