Young musicians are quite literally the future of your business. So it’s important to know how well you’re connecting with them. How do they view your brand? Are you a destination for local young musicians - in-store and online - or do they overlook you?
While Twitter’s reputation has taken some hits lately - mostly due to a contentious political environment - its use continues to grow by leaps and bounds. Twitter currently has 330 million monthly active users, a 4% increase over last year. More than 13 million people just recently started using Twitter.
This week Adobe announced that they’re buying Marketo for a whopping $4.75 billion. For marketers, the purchase - along with the huge price tag - tells us a lot about the future of the consumer marketplace and the emerging field of martech.
Content strategy is the foundation of your music business’ communications. It affects every message you create, from quick emails to widely-shared blog posts. It revolves around two crucial questions: How does your company share its story? and What do your customers need?
Social media is a vital part of your marketing plan, but are you getting the right advice about how to handle it? The internet is bursting with marketing tricks and tips - unfortunately, your results may vary. There’s a lot of bad advice out there.
When you think of marketing, does your mind go straight to sales? That’s a common connection to make, but marketing goes far beyond selling. Marketing is about expanding your brand recognition and understanding your customers’ deepest needs, so customer traffic flows naturally to your store and website.
Does your music business have a marketing plan that’s tailored to the industry? Marketing plans aren’t one-size-fits-all; the music industry is entirely its own animal.
First, let’s answer the two questions you’ll ask right away: Is Nacho Analytics legit? Is it legal? Yes, and yes. Nacho Analytics, the new tool from SpyFu, gives a deep look inside anyone’s web analytics - truly, any site in the world - and it’s 100% legit.
It used to be a huge hassle to launch a new website. You had to hire a developer, slog through all kinds of technical details, and invest a big chunk of money in creating an online storefront. Even after releasing the site to the world, glitches and updates were never-ending.
Whether you’ve been in the music retail business for decades or are launching a new company, you need a solid marketing plan. But here’s something that’s not music to your ears: 22% of small business owners are unhappy with their marketing return on investment (ROI), and another 40% are unsure whether they’re getting any ROI at all from their existing plan.