In the Key of Inbound

Let’s Get Social: How to Get More Dental Patients using Facebook Ads

[fa icon="calendar'] Feb 21, 2017 10:00:00 AM / by Matt J. posted in Social Media, Dentist Marketing

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As a local professional with a desire to serve your nearby community, understanding how to use Facebook Ads is an important piece of your local targeting pie. In this tutorial, I'll show you how to get more dental patients using Facebook Ads.  

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I Just Opened My New Practice: 5 Marketing Ideas for Dentists

[fa icon="calendar'] Feb 14, 2017 10:00:00 AM / by Matt J. posted in Dentist Marketing

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Starting a new business in any industry can be scary and dentistry is no different. The thought of having to grow a practice from scratch and cover costs like office space, equipment, personnel, and administrative functions is overwhelming. Once you have everything in place, now it's time to put on your marketing hat and try and get business through your front door. Where do you start?

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How to Get More Dental Patients: A Guide to Inbound Marketing

[fa icon="calendar'] Feb 7, 2017 10:00:00 AM / by Matt J. posted in Dentist Marketing

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As a dentist, you know how frustrating it can be to grow and maintain your customer base to ensure that your practice stays profitable, well-managed, and patient-friendly. If you own your own practice, it can be even harder when you're also the business owner and wear many hats.

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Marketing Ideas for Christmas: A Guide for Wisconsin Small Businesses

[fa icon="calendar'] Jan 31, 2017 10:00:00 AM / by Matt J. posted in Buyer Personas, Email Marketing, Holistic Marketing

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With it being only a month into the new year, it may seem like a strange time to talk about marketing ideas for Christmas. We’re starting soon because planning in advance is essential for success. Were you able to accomplish all of the marketing projects you planned for 2016, or did the end of the year sneak up on you with many opportunities not taken? Don’t be in that situation again in 2017 - here are 5 marketing ideas that will help small businesses make that most of Christmas, and other holidays and events throughout the year.

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Holistic Marketing: The Perfect Mix of Inbound And Outbound Marketing

[fa icon="calendar'] Jan 19, 2017 10:00:00 AM / by Matt J. posted in Outbound Marketing, Inbound Marketing, Holistic Marketing

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In 2016, most business and organizations are utilizing both inbound and outbound marketing methods. This is referred to as holistic marketing, and it provides a way for companies to balance both strategies to see how they work together or to test which one works better for a particular industry. Are you using holistic marketing yet?

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SEO & Email Marketing for Small Business Owners: Tips from #INBOUND16

[fa icon="calendar'] Nov 26, 2016 1:33:07 PM / by Matt J. posted in Inbound Marketing, SEO, Email Marketing

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Octave Media was lucky enough to attend INBOUND16, an inspiring and educational inbound marketing conference held annually in Boston, MA. We learned a ton about the newest and best within inbound marketing, and wanted to share the innovative lessons offered at this conference with you.

Previously, we covered 7 tips that we heard about blogging at INBOUND16. Today we will be taking a look at some new and easy to implement ideas that we discovered for improving SEO and email marketing for small business owners.

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8 Actionable Blogging Ideas from INBOUND16

[fa icon="calendar'] Nov 17, 2016 4:50:28 PM / by Matt J. posted in Inbound Marketing, Blogging

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Octave Media was lucky enough to attend INBOUND16, an inspiring and educational inbound marketing conference held annually in Boston, MA. We learned a ton, and are committing to sharing the innovative lessons offered at this conference with you.

One topic that was examined at INBOUND16 was blogging. Frequently adding high quality content to your organization’s blog is an excellent way to see great results at a high rate of ROI, but many companies still struggle with getting an effective, measurable blogging program off the ground. To help anyone who is still struggling with getting started, here are eight actionable blogging ideas for new and existing bloggers from INBOUND16:

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6 Marketing Ideas for Christmas in Wisconsin

[fa icon="calendar'] Nov 11, 2016 10:00:00 AM / by Matt J. posted in Traditional Marketing

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The Badgers are playing basketball and the trees are almost bare: All signs point to the start of the holiday season in Wisconsin. If you haven’t started your Christmas markeitng plan yet, don’t panic - here are six ideas that you still have time to roll out before you will need the snow blower.

 

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Google’s Switch to A Mobile First Index: What Does It Mean For You?

[fa icon="calendar'] Oct 25, 2016 9:20:00 AM / by Matt J. posted in SEO

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Google webmaster trends analyst Gary Illyes recently made the announcement that Google will be switching to a mobile first index. What this means is that Google will index, or look at, the mobile versions of pages over desktop.  In the past, Google has also always used the desktop version of a page when ranking it in search results, even when delivering results to users on their phones or tablets.

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Small Business Saturday in Wisconsin: Businesses We Love and Use

[fa icon="calendar'] Oct 15, 2016 1:02:17 PM / by Matt J. posted in Traditional Marketing

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The retail industry in the United States generates over 3 trillion dollars during the holiday season. One way to make it easier for your organization to capture those dollars is by participating in events like National Giving Tuesday and Small Business Saturday.

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