Of course, we're a big proponent of inbound marketing. Nothing could ever change that! However, sometimes relying on a tried and true traditional method to attract new dental patients can be the best approach. And sometimes, it's possible to put a new spin on an old favorite.
When you're the owner of a dental practice, making time in your chaotic schedule for anything that's not teeth-related can seem like an impossible feat. You may even be thinking that some of those additional business operations that take up valuable patient time, as continuous marketing efforts, are unnecessary. But by taking a little time upfront to do the proper planning, you can ease the burden quite a bit.
If people are happy with your service, they’re usually more than happy to tell their friends or family about the great care they got at your office. However, it doesn’t hurt to incentivize current patients to refer people to your practice. Are you utilizing your existing patient base to its fullest potential?
Have you ever wondered why other dental practices in your area come up before you on the first page of Google? There are at least 200 (or more) possible ranking factors that Google looks at to help it prioritize the pool of results, but there's currently a few that stand out above the rest.
It's hard to stop doing something you feel is working well. I get it.
And as someone who is on the receiving end of all those direct mail pieces from dental practices in my area, I completely understand if you're still seeing a decent return on them. So I'm not here to tell you to stop them. But I do want to help you understand that they can be enhanced using what is known as a holistic marketing approach.
As a local professional with a desire to serve your nearby community, understanding how to use Facebook Ads is an important piece of your local targeting pie. In this tutorial, I'll show you how to get more dental patients using Facebook Ads.
Starting a new business in any industry can be scary and dentistry is no different. The thought of having to grow a practice from scratch and cover costs like office space, equipment, personnel, and administrative functions is overwhelming. Once you have everything in place, now it's time to put on your marketing hat and try and get business through your front door. Where do you start?
As a dentist, you know how frustrating it can be to grow and maintain your customer base to ensure that your practice stays profitable, well-managed, and patient-friendly. If you own your own practice, it can be even harder when you're also the business owner and wear many hats.
With it being only a month into the new year, it may seem like a strange time to talk about marketing ideas for Christmas. We’re starting soon because planning in advance is essential for success. Were you able to accomplish all of the marketing projects you planned for 2016, or did the end of the year sneak up on you with many opportunities not taken? Don’t be in that situation again in 2017 - here are 5 marketing ideas that will help small businesses make that most of Christmas, and other holidays and events throughout the year.
In 2016, most business and organizations are utilizing both inbound and outbound marketing methods. This is referred to as holistic marketing, and it provides a way for companies to balance both strategies to see how they work together or to test which one works better for a particular industry. Are you using holistic marketing yet?