Does your dental office have a website? If so, you may have heard of SEO or search engine optimization. You might also know that it can boost your website traffic.
Social media is a must in today’s society, and so is being a social dental practice. Whether you prefer Facebook, Twitter, Instagram, Pinterest, or any other platform, social media offers unique and engaging ways for your dental practice to interact with patients. Of course, the content should be interesting and relevant— never just post something because you’ve heard you should post frequently.
More and more people are taking to the internet to investigate their healthcare providers prior to making an appointment. Your website should look professional and answer their questions as well as establish you as an expert in your field. Does your practice's website win the day by correctly implementing these 5 tips?
During my time in the world of inbound marketing, I've gotten a sense of how small businesses who are comfortable with their marketing strategy are fearful of jumping from the familiar, short-term ROI ways of traditional marketing to the scary, long-term ROI ways of inbound marketing. At first I thought they were crazy nuts, and I suppose I still do. But now that it's grown on me more, I can see how that fear can actually be valid.
If you’re spending all your time in your office, you’re not going to meet potential patients. Head out into your community with your staff and make your face a familiar one. Patients will feel more connected to a dentist that they see outside of the office.
Why do people share on social media? So many brands assume social media marketing is all about instant gratification. We want our brand to reach as many people as possible, and we want it to happen instantly.
Of course, we're a big proponent of inbound marketing. Nothing could ever change that! However, sometimes relying on a tried and true traditional method to attract new dental patients can be the best approach. And sometimes, it's possible to put a new spin on an old favorite.
When you're the owner of a dental practice, making time in your chaotic schedule for anything that's not teeth-related can seem like an impossible feat. You may even be thinking that some of those additional business operations that take up valuable patient time, as continuous marketing efforts, are unnecessary. But by taking a little time upfront to do the proper planning, you can ease the burden quite a bit.
If people are happy with your service, they’re usually more than happy to tell their friends or family about the great care they got at your office. However, it doesn’t hurt to incentivize current patients to refer people to your practice. Are you utilizing your existing patient base to its fullest potential?
Have you ever wondered why other dental practices in your area come up before you on the first page of Google? There are at least 200 (or more) possible ranking factors that Google looks at to help it prioritize the pool of results, but there's currently a few that stand out above the rest.