I have been submersed and engaged with the inbound marketing community for about 4 years now. I've been both a customer of HubSpot and a partner agency. As an agency, I help spread "the good news" about the advantages inbound has over traditional marketing and how it can enhance those old school ways of advertising.
Sales and Marketing. Ideally, they should go together like peanut butter and jelly— working together toward the shared goal of closing deals and increasing their company’s bottom line. In reality, many Sales and Marketing teams go together like peanut butter and motor oil.
You’ve probably got a picture of the ideal patient in your mind. As someone who sees patients all day every day, you are engaging with different types of people who come to you for cleanings and procedures.
Having a dentistry practice can be rewarding because you're helping people maintain their oral health. But if new patients seem hard to come by, it might be time to assess your digital marketing strategy.
Who doesn’t love a freebie? It’s definitely a great way to get people in the door. Sure they may feel gimmicky and cheap, but sometimes the easiest ways to market your practice are as easy as adding your logo to several free giveaway items or offering specials to your existing patients.
Marketing with Google can be a tough nut to crack open, even for some experienced marketers. And the fact that Google is always moving the cheese when the whole world seems to be scrambling for the last place it was located doesn't help either.
Does your dental office have a website? If so, you may have heard of SEO or search engine optimization. You might also know that it can boost your website traffic.
Social media is a must in today’s society, and so is being a social dental practice. Whether you prefer Facebook, Twitter, Instagram, Pinterest, or any other platform, social media offers unique and engaging ways for your dental practice to interact with patients. Of course, the content should be interesting and relevant— never just post something because you’ve heard you should post frequently.
More and more people are taking to the internet to investigate their healthcare providers prior to making an appointment. Your website should look professional and answer their questions as well as establish you as an expert in your field. Does your practice's website win the day by correctly implementing these 5 tips?
During my time in the world of inbound marketing, I've gotten a sense of how small businesses who are comfortable with their marketing strategy are fearful of jumping from the familiar, short-term ROI ways of traditional marketing to the scary, long-term ROI ways of inbound marketing. At first I thought they were crazy nuts, and I suppose I still do. But now that it's grown on me more, I can see how that fear can actually be valid.