What would summer in Nashville be without high temps, sudden storms, and world-class music? This summer’s NAMM celebration in northern Tennessee had it all - sun, rain, all the greatest hits from the industry, plus fresh highlights that made it memorable. It also had a new building that added new excitement for attendees.
Blogs are everywhere, and that’s good news for the music industry. Music fans love reading about music - in fact, they crave it and actively seek out other fans’ opinions, reviews, videos, and behind-the-scenes experiences. From pop stars to specialty guitars, there are endless possibilities for music-related blog post topics.
Keyword planning is the key to getting found online. Without it, your website and content will get buried in the chaos of the internet.
The marketing funnel is something marketers understand well, but music retailers aren’t always familiar with. Your marketing funnel is critically important because it allows you to attract and convert new music retail customers, day after day.
What are the best music stores doing right? And we’re not talking about the worldwide chains or Amazon Music - we’re talking about independent, family-owned stores that are seeing strong sales figures in a fiercely competitive market.
For music retailers, there are many excuses for not doing social media:
- We don’t have time.
- It doesn’t drive sales.
- It distracts our employees.
- Our business plan is fine without it.
Social media can be a strong driver of traffic and revenue for music retailers. But a social media strategy takes a real devotion to the time-consuming tasks of posting, reading comments, responding to fans, and not getting lost in a never-ending pile of notifications.
Summer NAMM is a mecca for music lovers, retailers, and performers, hosted by the National Association of Music Merchants. It goes far beyond a typical trade show or conference, with solid industry cred as a music festival in its own right.
Remember when the first music video rocked the music industry? The Buggles’ “Video Killed the Radio Star,” was released in the summer of 1981 on MTV. It was one of those moments in music history when it felt like nothing would ever be the same again - and it wasn’t. In the decades since, almost every major music act has released music videos to accompany their hits.
Successful music retailers understand the power of events. Events bring people together, give your staff something big to talk about, and add to the upbeat atmosphere of your store. When you think about it, events have some of the same magic powers as music itself.